By and  on June 23, 2010

Now that he is Millennium Promise’s first world leader, Tommy Hilfiger on Friday will make his initial pitch to end world poverty when he addresses 1,000 chief executive officers at the United Nations.

By taking a more visible role, Hilfiger, whose corporate foundation pledged $2 million last year to a nonprofit that aims to halve world poverty by 2015, aims to get more companies and high-profile people involved with Millennium Promise. During an exclusive interview Wednesday, MP’s president and co-founder Jeffrey Sachs described Hilfiger’s more visible role as “huge.”

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