NEW YORK — Tony Melillo, the force behind the now-shuttered Nova USA, has signed on as Generra’s creative director in time for its spring 2004 relaunch.

A former Esquire stylist and 1999 Perry Ellis men’s wear nominee, Melillo is known for his slick, sport-inspired looks. Hipsters were drawn to his narrow-shouldered tops and low-waisted pants. In the late Nineties, Melillo built a loyal following in Nova’s Lower East Side store for his signature understatedness.

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