NEW YORK — Tony Melillo, the force behind the now-shuttered Nova USA, has signed on as Generra’s creative director in time for its spring 2004 relaunch.
A former Esquire stylist and 1999 Perry Ellis men’s wear nominee, Melillo is known for his slick, sport-inspired looks. Hipsters were drawn to his narrow-shouldered tops and low-waisted pants. In the late Nineties, Melillo built a loyal following in Nova’s Lower East Side store for his signature understatedness.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)