NEW YORK — Limited Too is growing up — but not too fast.

The company, based in New Albany, Ohio, is planning a new concept focused on its core customer base of tween girls. This development comes more than two-and-a-half years after Too Inc. launched Mishmash, a retail chain concept for teen girls aged 14 to 19, which it plans to end in favor of the new tween retail venture, to begin in February. It has not yet been named.

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