Fifteen hot items trendsetting teens can’t live without this fall.
Back-to-school is usually a happy time for apparel retailers, but this year sales are off to a slow start. While stores remain optimistic about the final outcome — claiming, it’s too early to tell whether b-t-s styles will ultimately make the grade — kids heading off to junior high, high school and college seem to have much more on their minds than T-shirts and jeans, as this list — ranked by price — makes abundantly clear.
iPOD for PCs
Manufacturer: Apple Computer
Now PC users can take advantage of the digital music revolution and transfer songs by A.R.E. Weapons and Super Collider with the new iPOD MP3 player.
Logitech Digital Pocket Camera
Manufacturer: Logitech International
As thin as a credit card, this digital camera is perfect for recording high school and college memories, or catching teachers’ most embarrassing moments.
Razor Punk 180 Bike
Manufacturer: Razor USA
A lightweight, adjustable stunt bike from the makers of the Razor scooter for the Evil Knieval in all teenage boys.
Nike Presto Backpack
A sleek backpack made of waterproof neoprene, the Nike Presto looks like something Elroy Jetson would carry to school. It even has a pocket for audio equipment and a cord portal to thread headphones through.
Puma Mostro Sneakers
Look mom, no laces! This slipper-like shoe with Velcro closures should appeal to home boys and girls and suburban wannabees alike.
Todd Oldham for Target Kitchen Set
Manufacturer: Todd Oldham Dorm Room for Target
Fashion’s aging whiz kid, Todd Oldham has channeled his style for Target with a starter set of kitchen necessities that comes in four colors for most every campus "type," from Gym Blue for jocks to Geek Blue for engineering majors. Sorry, nothing for potheads.
XAct Communications Walkie Talkie Wrist Watch
$40 to $50
Manufacturer: XAct Communications
Overgrown spy kids can keep in touch with friends on campus — or "surveil" on rivals — without wasting valuable cell phone minutes with this Maxwell Smart-like invention. The watch’s 22 voice-activated channels have a one- to two-mile radius.
JournalTEK It’s My Diary
This electronic diary allows users to enhance their memories with photos, video clips and music. Now you can pine over that cute guy in homeroom or vent over how strict mom and dad can be in living color.
Pinkie Swear Cutie Pie Color Wheel Makeup
Manufacturer: Pinkie Swear
Makeup designed to be applied with the fingertips, Pinkie Swear’s Color Wheel is perfect for pre-class primping at your locker before he walks by.
Old Navy rugby shirts
Manufacturer: Old Navy Clothing Co.
The preppy classic is back. Old Navy’s TV commercial is a takeoff on "The Brady Bunch" called "The Rugby Bunch," with the requisite nerdy children and a sexed-up Morgan Fairchild.
Urban Outfitters Skinny Scarf
Manufacturer: Urban Outfitters
The co-ed look à la Ali MacGraw in "Love Story" is back with jeans and long striped scarves in demand for fall. If you can’t afford Marc by Marc Jacobs’ multi-wool scarf for $168, stay warm with this budget style from Urban Outfitters.
Fred Flare Composition Notebook
Manufacturer: Fred Flare
Gwen Stefani, Kelly Osbourne, Drew Barrymore and Parker Posey are all fans of hip stationer Fred Flare, whose flashy composition notebooks have a certain je ne sais quois.
Masterlock Reflective Backpack Lock
An example of the theory that even the most mundane objects can benefit from good design: this resettable lock, which comes in four reflective colors, looks cool and keeps belongings safe as you tool around on campus.
Krylon Chalkboard Paint
$4.99/spray can; available in black and green
Here’s the ticket for resurfacing that beat up old ping pong table in the frat house basement. Get Martha Stewart points by making your own chalkboard for writing notes to roommates.
$4.99 for box of three
Manufacturer: Cold Fusion
A grueling cheerleading practice calls for one of Cold Fusion’s protein pops. You’ll regain your energy in time for your date with the B.M.O.C.
SOURCE: YOUTH INTELLIGENCE, A NEW YORK-BASED MARKETING, CONSULTING AND TREND FORECASTING FIRM FOCUSING ON THE YOUTH MARKET, PUBLISHES THE CASSANDRA REPORT, A SYNDICATED YOUTH STUDY, AND TRENDCENTRAL, A DAILY E-MAIL ON MICRO TRENDS
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews