Fifteen hot items trendsetting teens can’t live without this fall.
Back-to-school is usually a happy time for apparel retailers, but this year sales are off to a slow start. While stores remain optimistic about the final outcome — claiming, it’s too early to tell whether b-t-s styles will ultimately make the grade — kids heading off to junior high, high school and college seem to have much more on their minds than T-shirts and jeans, as this list — ranked by price — makes abundantly clear.
iPOD for PCs
Manufacturer: Apple Computer
Now PC users can take advantage of the digital music revolution and transfer songs by A.R.E. Weapons and Super Collider with the new iPOD MP3 player.
Logitech Digital Pocket Camera
Manufacturer: Logitech International
As thin as a credit card, this digital camera is perfect for recording high school and college memories, or catching teachers’ most embarrassing moments.
Razor Punk 180 Bike
Manufacturer: Razor USA
A lightweight, adjustable stunt bike from the makers of the Razor scooter for the Evil Knieval in all teenage boys.
Nike Presto Backpack
A sleek backpack made of waterproof neoprene, the Nike Presto looks like something Elroy Jetson would carry to school. It even has a pocket for audio equipment and a cord portal to thread headphones through.
Puma Mostro Sneakers
Look mom, no laces! This slipper-like shoe with Velcro closures should appeal to home boys and girls and suburban wannabees alike.
Todd Oldham for Target Kitchen Set
Manufacturer: Todd Oldham Dorm Room for Target
Fashion’s aging whiz kid, Todd Oldham has channeled his style for Target with a starter set of kitchen necessities that comes in four colors for most every campus "type," from Gym Blue for jocks to Geek Blue for engineering majors. Sorry, nothing for potheads.
XAct Communications Walkie Talkie Wrist Watch
$40 to $50
Manufacturer: XAct Communications
Overgrown spy kids can keep in touch with friends on campus — or "surveil" on rivals — without wasting valuable cell phone minutes with this Maxwell Smart-like invention. The watch’s 22 voice-activated channels have a one- to two-mile radius.
JournalTEK It’s My Diary
This electronic diary allows users to enhance their memories with photos, video clips and music. Now you can pine over that cute guy in homeroom or vent over how strict mom and dad can be in living color.
Pinkie Swear Cutie Pie Color Wheel Makeup
Manufacturer: Pinkie Swear
Makeup designed to be applied with the fingertips, Pinkie Swear’s Color Wheel is perfect for pre-class primping at your locker before he walks by.
Old Navy rugby shirts
Manufacturer: Old Navy Clothing Co.
The preppy classic is back. Old Navy’s TV commercial is a takeoff on "The Brady Bunch" called "The Rugby Bunch," with the requisite nerdy children and a sexed-up Morgan Fairchild.
Urban Outfitters Skinny Scarf
Manufacturer: Urban Outfitters
The co-ed look à la Ali MacGraw in "Love Story" is back with jeans and long striped scarves in demand for fall. If you can’t afford Marc by Marc Jacobs’ multi-wool scarf for $168, stay warm with this budget style from Urban Outfitters.
Fred Flare Composition Notebook
Manufacturer: Fred Flare
Gwen Stefani, Kelly Osbourne, Drew Barrymore and Parker Posey are all fans of hip stationer Fred Flare, whose flashy composition notebooks have a certain je ne sais quois.
Masterlock Reflective Backpack Lock
An example of the theory that even the most mundane objects can benefit from good design: this resettable lock, which comes in four reflective colors, looks cool and keeps belongings safe as you tool around on campus.
Krylon Chalkboard Paint
$4.99/spray can; available in black and green
Here’s the ticket for resurfacing that beat up old ping pong table in the frat house basement. Get Martha Stewart points by making your own chalkboard for writing notes to roommates.
$4.99 for box of three
Manufacturer: Cold Fusion
A grueling cheerleading practice calls for one of Cold Fusion’s protein pops. You’ll regain your energy in time for your date with the B.M.O.C.
SOURCE: YOUTH INTELLIGENCE, A NEW YORK-BASED MARKETING, CONSULTING AND TREND FORECASTING FIRM FOCUSING ON THE YOUTH MARKET, PUBLISHES THE CASSANDRA REPORT, A SYNDICATED YOUTH STUDY, AND TRENDCENTRAL, A DAILY E-MAIL ON MICRO TRENDS
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)