Fifteen hot items trendsetting teens can’t live without this fall.
Back-to-school is usually a happy time for apparel retailers, but this year sales are off to a slow start. While stores remain optimistic about the final outcome — claiming, it’s too early to tell whether b-t-s styles will ultimately make the grade — kids heading off to junior high, high school and college seem to have much more on their minds than T-shirts and jeans, as this list — ranked by price — makes abundantly clear.
iPOD for PCs
Manufacturer: Apple Computer
Now PC users can take advantage of the digital music revolution and transfer songs by A.R.E. Weapons and Super Collider with the new iPOD MP3 player.
Logitech Digital Pocket Camera
Manufacturer: Logitech International
As thin as a credit card, this digital camera is perfect for recording high school and college memories, or catching teachers’ most embarrassing moments.
Razor Punk 180 Bike
Manufacturer: Razor USA
A lightweight, adjustable stunt bike from the makers of the Razor scooter for the Evil Knieval in all teenage boys.
Nike Presto Backpack
A sleek backpack made of waterproof neoprene, the Nike Presto looks like something Elroy Jetson would carry to school. It even has a pocket for audio equipment and a cord portal to thread headphones through.
Puma Mostro Sneakers
Look mom, no laces! This slipper-like shoe with Velcro closures should appeal to home boys and girls and suburban wannabees alike.
Todd Oldham for Target Kitchen Set
Manufacturer: Todd Oldham Dorm Room for Target
Fashion’s aging whiz kid, Todd Oldham has channeled his style for Target with a starter set of kitchen necessities that comes in four colors for most every campus "type," from Gym Blue for jocks to Geek Blue for engineering majors. Sorry, nothing for potheads.
XAct Communications Walkie Talkie Wrist Watch
$40 to $50
Manufacturer: XAct Communications
Overgrown spy kids can keep in touch with friends on campus — or "surveil" on rivals — without wasting valuable cell phone minutes with this Maxwell Smart-like invention. The watch’s 22 voice-activated channels have a one- to two-mile radius.
JournalTEK It’s My Diary
This electronic diary allows users to enhance their memories with photos, video clips and music. Now you can pine over that cute guy in homeroom or vent over how strict mom and dad can be in living color.
Pinkie Swear Cutie Pie Color Wheel Makeup
Manufacturer: Pinkie Swear
Makeup designed to be applied with the fingertips, Pinkie Swear’s Color Wheel is perfect for pre-class primping at your locker before he walks by.
Old Navy rugby shirts
Manufacturer: Old Navy Clothing Co.
The preppy classic is back. Old Navy’s TV commercial is a takeoff on "The Brady Bunch" called "The Rugby Bunch," with the requisite nerdy children and a sexed-up Morgan Fairchild.
Urban Outfitters Skinny Scarf
Manufacturer: Urban Outfitters
The co-ed look à la Ali MacGraw in "Love Story" is back with jeans and long striped scarves in demand for fall. If you can’t afford Marc by Marc Jacobs’ multi-wool scarf for $168, stay warm with this budget style from Urban Outfitters.
Fred Flare Composition Notebook
Manufacturer: Fred Flare
Gwen Stefani, Kelly Osbourne, Drew Barrymore and Parker Posey are all fans of hip stationer Fred Flare, whose flashy composition notebooks have a certain je ne sais quois.
Masterlock Reflective Backpack Lock
An example of the theory that even the most mundane objects can benefit from good design: this resettable lock, which comes in four reflective colors, looks cool and keeps belongings safe as you tool around on campus.
Krylon Chalkboard Paint
$4.99/spray can; available in black and green
Here’s the ticket for resurfacing that beat up old ping pong table in the frat house basement. Get Martha Stewart points by making your own chalkboard for writing notes to roommates.
$4.99 for box of three
Manufacturer: Cold Fusion
A grueling cheerleading practice calls for one of Cold Fusion’s protein pops. You’ll regain your energy in time for your date with the B.M.O.C.
SOURCE: YOUTH INTELLIGENCE, A NEW YORK-BASED MARKETING, CONSULTING AND TREND FORECASTING FIRM FOCUSING ON THE YOUTH MARKET, PUBLISHES THE CASSANDRA REPORT, A SYNDICATED YOUTH STUDY, AND TRENDCENTRAL, A DAILY E-MAIL ON MICRO TRENDS
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion