ADVANTAGE AGASSI: “Does it smell that good?” Andre Agassi replied when asked at a press launch of Aramis Life on Wednesday night whether it was true that actual drops of his sweat went into the scent’s juice. Agassi, who appeared before a throng of international media at Christie’s, wasn’t the only heavy hitter at the event. The Estée Lauder Cos. executives Leonard and Evelyn Lauder, Fred Langhammer, William Lauder, Patrick Bousquet-Chavanne and John Karp, president of the Lauder-owned men’s brand, also played a part. “We believe we’ve incorporated his magnetism into this fragrance,” said Karp. “We think this is going to be the biggest winner [in a season] of many fall launches.”

HIGHLEY JOINS CHANEL: Alisa Highley has joined Chanel as director, new product development, for the brand’s color business. In this position, Highley will be responsible for directing the development of new makeup and color products and will work closely with Chanel’s global team in creating new product areas of opportunity, said Annette Falso, vice president, new product marketing and training, to whom Highley will report.

TWO TO COSMOPOLITAN: Two new executives were appointed to Cosmopolitan Cosmetics on Wednesday. Linda Levy was named senior vice president of International Operational Marketing and will be based in New York. She will report to Werner Hofmann, senior vice president of Wella AG. Additionally, Kally Hudson was promoted to the position of general manager for cosmetics and treatment in the U.S. She will report to Don Loftus, president and chief executive officer of Cosmopolitan Cosmetics Inc.

GIVAUDAN NOMINATION: Givaudan, the Swiss flavors and fragrances firm, announced Thursday that Michael Carlos will take on the role of president of its fragrance division beginning Jan. 1. He will replace Errol Stafford who is to retire at the end of this year. Carlos most recently acted as global head of Givaudan’s consumer products unit.

JAGGER AT BLOOMIE’S: Lancôme spokesmodel Lizzy Jagger, daughter of Mick Jagger and Jerry Hall, has just wrapped up a cross-country tour promoting Lancôme’s New Juicy Rouge LipColour. Jagger’s personal appearances included Bloomingdale’s doors in New York City and Los Angeles, and Nordstrom in San Francisco. “This was the first time I have done a personal appearance tour and I loved meeting the young girls and women who came to the department stores,” Jagger said. “The excitement and enthusiasm from both the customers and the stores were amazing!” According to industry sources, Jagger’s tour helped generate sales of $40,000 across the the four stores.ALMOST FAMOUS: Authors Karen Robinovitz and Melissa de la Cruz — who penned the just-released “How To Become Famous in Two Weeks or Less” (Ballantine, 2003) — proved at their recent book-launch party that they have, well, a generous attitude when it comes to sharing their 15 minutes of fame. After makeup artists from MAC Cosmetics, which sponsored the bash at the Paramount Hotel, finished making up Robinovitz and de la Cruz before the party, the duo shared the wealth with their guests. Cosmetics stations were scattered throughout the party space, allowing attendees to get their own star-style makeovers. But generosity only goes so far: There was no sharing of the $4 million worth of Harry Winston diamonds the girls were sporting at the event.

BEAUTY FAIR: Fashion Fair Cosmetics marked the opening of a new, more prominent counter at Macy’s Herald Square with customer consultations, special offers and an appearance by Ebony magazine columnist Michael Baisden during a special event on Wednesday. The cosmetics brand and the magazine are both owned by Johnson Publishing Co. Previously, the Fashion Fair counter was located along the 35th Street aisle of the main cosmetics floor, but several weeks ago, it was moved to a larger space along the back wall, adjacent to the Tony & Tina, Christian Dior, Clarins and Origins brands. Customers who purchased $50 worth of Fashion Fair cosmetics at the event received a copy of Baisden’s newest book, “God’s Gift to Women.”

RONCAL TEAMS WITH SEPHORA: Makeup artist Mally Roncal has joined Sephora USA as the chain’s national media spokesperson. Her duties will include developing looks for each season, as well as for catalog covers and advertising campaigns.

ON-THE-GO BEAUTY: Mary Kay Inc. will introduce new Velocity End2End Fragrance and Lip Gloss, $20, and Velocity Shadow Box Eye Compact, $18, for quick makeup touch-ups. In a convenient double-ended tube, Velocity End2End combines a Velocity fragrance roller ball with one of two new scented lip glosses. The Shadow Box Eye Compact holds two combinations of eight new shadow shades with an accompanying brush. It will be available in September through Mary Kay beauty consultants.GOOD GLAZE: Stila will introduce a lip glaze compact called Positively Pink in September. The compact retails for $38 and a portion of the proceeds will be donated to The Breast Cancer Research Foundation.

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