SEPHORA SWAP: Sephora, the LVMH Moët Hennessy Louis Vuitton-owned perfumery chain, announced Thursday it will take over the activities of Poland’s oldest selective perfumery chain, Empik — including its nine shops — in return for a minority stake in Sephora Polska, Sephora’s Polish subsidiary. Other terms of the deal were not disclosed. Sephora said in a statement that it “is completing its geographical presence in Poland, principally in major town centers.” As a result of the agreement with Empik, Sephora now controls 40 stores in Poland.

NEW NOMINATION: Patricia Turck-Paquelier has been appointed the new chief of Helena Rubinstein. She will take on the position while maintaining her role as the international brand president of L’Oréal’s Prestige and Collections International. As reported, Philippe Villemus, formerly Helena Rubinstein’s international general manager, left L’Oréal last month. Turck-Paquelier will integrate Helena Rubinstein into PCI, which also develops the beauty brands Giorgio Armani, Cacharel, Viktor & Rolf, Paloma Picasso and Guy Laroche. Until now, Helena Rubinstein had been part of L’Oréal’s general luxury products division. “This new organization will permit the accelerated growth of a prestigious brand, which has had great international successes with star skin care products such as Prodigy and Collagenist or the Stellars lipstick, and for which a general manager will be named in the next few weeks,” said Gilles Weil, president of L’Oréal’s luxury products division, in a statement.

GOOD HAIR DAY: Ralph Lauren Fragrances will launch four hair care products within its Ralph fragrance brand, a move that’s considered the L’Oréal USA-owned brand’s first incursion into the hair care category. The quartet, called Ralph Good Hair Day, includes three shampoos and a conditioner, which feature names like Dish the Dirt and Knot Now, Knot Ever. Each 8.5-oz. item is priced at $12.50 and the line is expected to reach 2,200 department stores in August. Two styling aids, called Saved By the Gel and Get Hold of Yourself hairspray, will join the line in the spring — at which time an international rollout is slated to occur.

RACE FOR KIEHL’S: Kiehl’s is sponsoring a race from Death Valley, Calif. to the portals of Mt. Whitney from July 22-24 — and not only is the brand sponsoring it, but longtime employee Christopher Bergland will be one of the participants. Tied to the Kiehl’s Badwater Ultra Marathon is the launch of Kiehl’s Vital Sun Protection line, which each racer will wear on his or her two-day and two-night trek through the desert.NAUTICA’S WIN: You could call it a slam-dunk: Washington Wizards player Juan Dixon teamed up with Unilever Prestige’s Nautica fragrance brand and Hecht’s at the Washington, D.C.-area Bowie Town Center last month. The appearance, promoting the Nautical Competition fragrance, generated sales of more than $12,000 during the Father’s Day weekend.

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