SEPHORA SWAP: Sephora, the LVMH Moët Hennessy Louis Vuitton-owned perfumery chain, announced Thursday it will take over the activities of Poland’s oldest selective perfumery chain, Empik — including its nine shops — in return for a minority stake in Sephora Polska, Sephora’s Polish subsidiary. Other terms of the deal were not disclosed. Sephora said in a statement that it “is completing its geographical presence in Poland, principally in major town centers.” As a result of the agreement with Empik, Sephora now controls 40 stores in Poland.

NEW NOMINATION: Patricia Turck-Paquelier has been appointed the new chief of Helena Rubinstein. She will take on the position while maintaining her role as the international brand president of L’Oréal’s Prestige and Collections International. As reported, Philippe Villemus, formerly Helena Rubinstein’s international general manager, left L’Oréal last month. Turck-Paquelier will integrate Helena Rubinstein into PCI, which also develops the beauty brands Giorgio Armani, Cacharel, Viktor & Rolf, Paloma Picasso and Guy Laroche. Until now, Helena Rubinstein had been part of L’Oréal’s general luxury products division. “This new organization will permit the accelerated growth of a prestigious brand, which has had great international successes with star skin care products such as Prodigy and Collagenist or the Stellars lipstick, and for which a general manager will be named in the next few weeks,” said Gilles Weil, president of L’Oréal’s luxury products division, in a statement.

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