RACING AROUND: More than 2,000 consumers made a pit stop at Carson Pirie Scott’s State Street store last week when Dale Earnhardt Jr., spokesman for Drakkar Noir, made an appearance promoting the fragrance. “This was the largest personal appearance we’ve ever had — it exceeded all of our expectations,” said Nancy Schmidt, vice president and divisional merchandise manager for Carson Pirie Scott, who added that the first people in line began arriving before 6 a.m. While she didn’t reveal numbers, she noted that it “far exceeded” previous personal appearance sales records for the chain. “We’ve always had a very strong Drakkar Noir business — it’s always been in our top five — but Dale Earnhardt Jr.’s association with the brand is giving it incredible added sales,” Schmidt said. The scent launched in 1984.

BROWSING AROUND: For Lancôme, the eyes have it at Bloomingdale’s 59th Street flagship. The brand unveiled its second Brow Station Wednesday. The first opened at Macy West’s South Coast Plaza door last fall. “The Brow Zone at Lancôme offers our customers another reason to shop at Bloomingdale’s,” said Nancy Feldman, vice president and divisional merchandise manager of cosmetics and fragrances at Bloomingdale’s. “Not only is this unique concept reasonably priced at $15, it also invites the customers to return on a consistent basis to see new makeup and treatment products as well as replenish existing ones.Lancôme continues to be a great partner, always looking for innovative ways to drive business, and we are excited to have the Brow Zone at Bloomingdale’s.”

GIVENCHY MOVE: Michael Feuling has been appointed general manager of Parfums Givenchy Canada Ltd. Feuling’s new duties will include directing all promotional marketing, sales and distribution for Parfums Givenchy in Canada. He will report to Gilles Dougoud, general manager of Parfums Givenchy Inc.

BOSCOV’S FIX: Dorothy Fix has been named vice president of cosmetics for Boscov’s. Fix, a beauty industry veteran of more than 20 years, was most recently merchandise manager of cosmetics. Boscov’s has credited her with “redefining” its cosmetics and fragrance assortments during her 10 years with the retailer.ZIRH APPOINTMENTS: Zirh International has named Nicholas Ratut executive vice president and chief operating officer. Zirh also announced the appointment of Purvi Desai to brand manager of the John Varvatos fragrance collection, handled under Zirh.

GREEN’S TEAM: Annette Green, President Emeritus of The Fragrance Foundation, was elected chairperson by the Board of Directors of the Woman’s Project and Productions.

THE ART OF GOLF: Lancôme has teamed up with French artists Pierre and Gilles to advertise the 34th Trophee Lancôme golf tournament. Pierre, a photographer, and Gilles, a painter, collaborated to create a visual featuring a seminude Elizabeth Jagger surrounded by roses and holding a golf ball. Ads will begin appearing in French publications in July and will be followed by a poster campaign in September. As reported, Lancôme will sponsor the event, which will be held Sept. 10-14, for the last time this year.

MAC HONORS: MAC Cosmetics was honored Saturday evening in Los Angeles as part an event called “Twenty Years, Twenty Heroes,” which was held by AIDS Project Los Angeles and cited 20 individuals and companies, including Tom Ford and Gucci, for their contributions to local AIDS Charities. MAC’s president, John Demsey, hosted a table that included actress Elizabeth Banks of “Catch Me If You Can” fame, and the company was congratulated for donating $30 million to various AIDS charities over the years. It has raised this sum with its four Viva Glam lipsticks over a 10-year period.

HOLIDAY SHIMMER: Donna Karan introduced the latest elements to join the Cashmere Mist Bath and Body Collection. The items, called aromatic Silver-Shimmer body products, which are available in spray or powder versions, are a 2003 holiday limited-edition offering. They will be available nationwide at select specialty and department stores beginning in October 2003.

MISTER CLEAN: Thinking that women wanted to smell just plain fresh, two Canadian entrepreneurs got together and launched Clean earlier this year, a scent that features hints of soap. Now, the duo, Randi Shinder, the creative force, and Alexandra Zanella, the business mind, have lathered up something for men in Clean Men. Says Zanella: “It is an uncomplicated fragrance in a complicated world.” A 2.14-oz. bottle is priced at $76 on cleanperfume.com. The scents also are available at Jeffrey, Henri Bendel, Fred Segal Apothia, Holt Renfrew, Sephora and others.RITE AID LAWSUIT: Rite Aid Corp. has filed a lawsuit against two former employees and a third individual accusing them of wrongdoing in connection with a $6 million fraud scheme during the late Nineties. Court papers were not immediately available, but a published report said the lawsuit was filed in a Pennsylvania county court and charged the two former Rite Aid employees with authorizing payments to an entity that would recover overpayments on New York state taxes paid by Rite Aid. The drugstore chain never recovered the tax payments.

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