RACING AROUND: More than 2,000 consumers made a pit stop at Carson Pirie Scott’s State Street store last week when Dale Earnhardt Jr., spokesman for Drakkar Noir, made an appearance promoting the fragrance. “This was the largest...
RACING AROUND: More than 2,000 consumers made a pit stop at Carson Pirie Scott’s State Street store last week when Dale Earnhardt Jr., spokesman for Drakkar Noir, made an appearance promoting the fragrance. “This was the largest personal appearance we’ve ever had — it exceeded all of our expectations,” said Nancy Schmidt, vice president and divisional merchandise manager for Carson Pirie Scott, who added that the first people in line began arriving before 6 a.m. While she didn’t reveal numbers, she noted that it “far exceeded” previous personal appearance sales records for the chain. “We’ve always had a very strong Drakkar Noir business — it’s always been in our top five — but Dale Earnhardt Jr.’s association with the brand is giving it incredible added sales,” Schmidt said. The scent launched in 1984.
BROWSING AROUND: For Lancôme, the eyes have it at Bloomingdale’s 59th Street flagship. The brand unveiled its second Brow Station Wednesday. The first opened at Macy West’s South Coast Plaza door last fall. “The Brow Zone at Lancôme offers our customers another reason to shop at Bloomingdale’s,” said Nancy Feldman, vice president and divisional merchandise manager of cosmetics and fragrances at Bloomingdale’s. “Not only is this unique concept reasonably priced at $15, it also invites the customers to return on a consistent basis to see new makeup and treatment products as well as replenish existing ones.Lancôme continues to be a great partner, always looking for innovative ways to drive business, and we are excited to have the Brow Zone at Bloomingdale’s.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"