PARK TO LANCOME: Elizabeth Park, former senior vice president of makeup marketing at Prescriptives, has joined Lancôme as the L’Oréal USA brand’s vice president of makeup marketing. Park succeeds Elizabeth Mankin, who has moved to Chanel.
This story first appeared in the May 2, 2003 issue of WWD. Subscribe Today.
ON THE LOOSE: A new young fragrance will hit department stores in late July, named after the hot junior fashion brand, Rampage. Antonio Lemma of the Italy-based Vapro International obtained a beauty license from the American fashion house and designed a women’s scent, complete with a clever interlocking two-part glass bottle.
The U.S. business is being headed by Tom Burke, as general manager of sales and marketing for the Americas. The fragrance, priced $38 for a 1.7-oz. eau de parfum, will be distributed in about 1,200 doors. The scent is a fresh and clean frosted floral musk combination developed by Wessel of Fort Lee, N.J.
The launch will feature a promotional set, consisting of a clear backpack containing a 1.7-oz. fragrance and a 100-ml. body lotion for $45. Burke also plans to attach scratch-and-sniff hangtags to every Rampage garment, amounting to 750,000 pieces a month, for nine months. The tags will invite consumers to the counter to try the scent.
Industry sources estimate the fragrance could do $20 million at retail the first year, backed by $3 million in advertising and promotion.