BACHELOR PARTY: Forget ABC’s newest bachelor Andrew Firestone, Henri Bendel was the place to be last week if you’re looking for a hot date. Benefit’s Bachelor Party, held last Thursday in the midst of Bendel’s annual Beauty...
BACHELOR PARTY: Forget ABC’s newest bachelor Andrew Firestone, Henri Bendel was the place to be last week if you’re looking for a hot date. Benefit’s Bachelor Party, held last Thursday in the midst of Bendel’s annual Beauty Week, wrangled in more than 500 customers vying for the hearts of five New York-based bachelors. "What better way to get girls out shopping than to have boys here?" said Benefit co-creator Jean Ford. In addition to some bachelor eye candy, customers were treated to complimentary beauty consultations, tarot card readings and several gift-with-purchase offers by participating brands. There were also guest appearances by "The Sopranos"’ Jamie-Lynn Sigler and Sports Illustrated model Petra Nemcova. By dropping their name in a box, attendees had the chance to win a dinner date at the Chambers Hotel Town restaurant with one of the bachelors. "This event has been an incredible success," said Julie Bell, marketing director for Benefit "We had a 45 percent sales increase from last year."
PRESCRIPTIVES’ RX: New York- and Los Angeles-based dermatologist Karyn Grossman appeared at Saks Fifth Avenue’s Manhattan flagship on behalf of Prescriptives Thursday afternoon. The event marked the launch of the Estée Lauder-owned brand’s Dermapolish kit, a new at-home microdermabrasion system. Grossman consulted customers on the basics of skin care and explained the Prescriptives offering. Dermapolish has a retail price of $125 and is currently rolling out to 300 doors.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)