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DE BAKER MOVE: Robert De Baker has been appointed vice president of sales for North America at Bobbi Brown, a subsidiary of the Estée Lauder Cos. He was most recently with Lauder’s Clinique brand, where he worked as vice president of retail sales support. In his new position, De Baker will report to Maureen Case, general manager of Bobbi Brown.

This story first appeared in the December 20, 2002 issue of WWD.  Subscribe Today.

ARRIVEDERCI AGNOLI: John Agnoli will depart as chief executive officer of Versace Profumi USA Ltd., the New York-based color cosmetics and fragrance arm of the Milanese fashion house, when his three-year contract expires Dec. 31. The brand’s distribution was expanded during Agnoli’s term and “sales doubled and overall profits increased,” the company stated, adding that a successor has yet to be named.

TECHPACK MOVE: Claude Gruet has been appointed vice managing director of packaging firm Techpack, a division of Groupe Pechiney. Gruet, 54, has also been named director of the group’s fragrance and treatment business and director of its industrial wing.

BROTHERLY LOVE: Given the pace of Kiehl’s freestanding store openings since 1851, the company’s ribbon-cutting rate during the last year alone has been a veritable retail explosion. Kiehl’s opened its fifth freestanding location — on Philadelphia’s Walnut Street just off Rittenhouse Square — after also opening stores in Boston and Santa Monica this year. Singer and actress Eve was on hand for a party at the new Philadelphia store to officially mark the opening last Saturday — and to raise $5,000 for a charity called the Mary Jane Home Enrichment Center of North Philadelphia.

WHO’S THE BOSS?: Avon’s Andrea Jung is this year, according to Cosmetic Executive Women. The organization presented Avon’s chairman and chief executive officer with the “Best Boss Award” on Tuesday during its annual Holiday Luncheon and Silent Auction held at the Waldorf Astoria. Avon president Susan Kropf introduced Jung, saying, “She walks the talk to always be better and do better.” Kropf also noted that Jung “brought a new level of urgency” to its cancer fund-raising efforts. Last week Avon announced it had thus far raised an astounding $250 million for the cause. Meanwhile, CEW’s Silent Auction, benefiting the group’s Cancer and Careers program, raised $48,000.

SCENT OF THE RINGS: Demeter highlighted a special screening of “The Lord of the Rings: The Two Towers” in New York last Thursday by introducing its newest scent, New Zealand, at the event — a night that featured that country’s prime minister, Helen Clark, as the guest of honor. New Zealand served as the filming location for the screen adaptations of J.R. Tolkien’s “The Lord of the Rings” literary trilogy. The fragrance, which blends notes of leaves, barks, grass, snow and stone, launched on Demeter’s Web site a week ago and will enter the brand’s retail distribution on Jan. 1.

GOLDEN ARCHES: Star plucker Anastasia Soare is ready to hit the jackpot in 2003, with an aggressive roll-out of her salons and cosmetic line. The Beverly Hills brow artist is quietly opening her second door this weekend, on fashionable Prospect Street in La Jolla, Calif. At 1,200 square feet and stocked to the gills with her eponymous line, which bowed in 2000, the salon is staffed with four brow and two makeup artists — all personally trained by Soare. She also plans to open a shop in Las Vegas and another in Dallas in the coming months. New York, she teased, isn’t far behind.