KIEHL’S BENEFIT MARKS OPENING: Kiehl’s Since 1851 held a eucalyptus-themed party to benefit YouthAIDS at the brand’s new freestanding location in Santa Monica, Calif., on Oct. 9. The soiree also celebrated the Sept. 3 opening of the...
KIEHL’S BENEFIT MARKS OPENING: Kiehl’s Since 1851 held a eucalyptus-themed party to benefit YouthAIDS at the brand’s new freestanding location in Santa Monica, Calif., on Oct. 9. The soiree also celebrated the Sept. 3 opening of the store and featured eucalyptus-infused cocktails, a nod to the brand’s Eucalyptus Bath and Shower Liquid Body Cleanser. Launched this summer, all profits from the body cleanser were donated to YouthAIDS, and Kiehl’s presented a $100,000 check to the organization during the shindig. This sum represented wholesale sales of the body cleanser in the U.S., U.K., France and Canada since July. Kiehl’s plans to continue selling the product in support of YouthAIDS for at least two more years. Targeting those ages 15 to 24, YouthAIDS focuses on spreading the word about AIDS prevention and protection through music and entertainment. The Kiehl’s event featured performances by recording artists Samantha Ronson and Duncan Sheik. Adam Sandler was said to have ordered 80 bottles of the eucalyptus body cleanser that night.
The Santa Monica Kiehl’s unit is the L’Oréal-owned brand’s fourth freestanding store. Its other freestanding units, besides the original one in New York, are located in Boston and San Francisco. Kiehl’s considers the opening in Santa Monica a sort of southern California homecoming. Although the brand is from New York, its first move out of its home town was west in 1975, when Neiman Marcus in Beverly Hills began carrying the line.
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