KIEHL’S BENEFIT MARKS OPENING: Kiehl’s Since 1851 held a eucalyptus-themed party to benefit YouthAIDS at the brand’s new freestanding location in Santa Monica, Calif., on Oct. 9. The soiree also celebrated the Sept. 3 opening of the...
KIEHL’S BENEFIT MARKS OPENING: Kiehl’s Since 1851 held a eucalyptus-themed party to benefit YouthAIDS at the brand’s new freestanding location in Santa Monica, Calif., on Oct. 9. The soiree also celebrated the Sept. 3 opening of the store and featured eucalyptus-infused cocktails, a nod to the brand’s Eucalyptus Bath and Shower Liquid Body Cleanser. Launched this summer, all profits from the body cleanser were donated to YouthAIDS, and Kiehl’s presented a $100,000 check to the organization during the shindig. This sum represented wholesale sales of the body cleanser in the U.S., U.K., France and Canada since July. Kiehl’s plans to continue selling the product in support of YouthAIDS for at least two more years. Targeting those ages 15 to 24, YouthAIDS focuses on spreading the word about AIDS prevention and protection through music and entertainment. The Kiehl’s event featured performances by recording artists Samantha Ronson and Duncan Sheik. Adam Sandler was said to have ordered 80 bottles of the eucalyptus body cleanser that night.
The Santa Monica Kiehl’s unit is the L’Oréal-owned brand’s fourth freestanding store. Its other freestanding units, besides the original one in New York, are located in Boston and San Francisco. Kiehl’s considers the opening in Santa Monica a sort of southern California homecoming. Although the brand is from New York, its first move out of its home town was west in 1975, when Neiman Marcus in Beverly Hills began carrying the line.
HAPPY 35th: Del Laboratories marked its 35th anniversary on the American Stock Exchange on Oct. 4. In celebration, Dan Wassong, Del’s chairman and chief executive, rang the bell to open the trading session. "These 35 years of focusing on delivering value to shareholders have provided us with an excellent foundation and invaluable experience for implementing continued, long-term growth," said Wassong, who was flanked by members of Del’s executive team. In other Del news, William McMenemy, executive vice president, marketing, was honored at the Carol M. Baldwin Breast Cancer Research Fund’s 5th Annual Fundraising Gala on Oct. 5. for his philanthropic support of the cause.
VIDEO MUSIC MAKEOVERS: MAC Cosmetics will primp celebrities, presenters and VIPs prior to the MTV Video Music Awards Latin America in Miami Thursday. MAC makeup artists Bianca Alexander and Guillermo Gutierrez will give appointment- and invitation-only makeovers between 10 a.m. and 6 p.m. that day in a suite at the Shore Club in Miami.
AD GUIDE: A number of beauty companies, including Estée Lauder, Chanel and Guerlain, will participate in "The Fragrance Lover’s Guide," a 16-page advertorial that the New York Times Magazine plans to publish bi-annually. Also confirmed for the inaugural edition, which breaks Nov. 10, is Burberry, whose fragrances are marketed by Inter Parfums, and Armani, whose fragrances are marketed by L’Oréal USA. It is billed as "an insider’s guide into the world of fragrance."
HOT ON THE SCENT: Specialty retailer Hot Topic has tracked down some animal scents. Under a license with American Greetings, the chain will unveil Care Bears Feeling Fragrances in November. There are three to start — Grumpy, a blue bear, is sweet vanilla and pear; Cheer, an orange bear, is a soft floral scent featuring lily and magnolia, and Funshine, a yellow bear, is a citrus scent highlighted with sweet vanilla and white blossoms. The cologne spray is $15.
TEEN DREAMS: Avon Products revealed the name of its new teen brand this week — Mark — which is slated to launch in fall 2003. The product line, to include several hundred stockkeeping units of cosmetics and related products, is intended to draw16- to 24-year-old women to the Avon franchise. Avon’s current customers average 35 and older. Along with its mature sales force, Avon hopes to recruit teens to sell the new brand. A separate magalog for Mark is also part of the plan. ColorTrend, a teen brand launched by Avon in 1998, was discontinued the following year.
Avon appears to be coming late to the teen party, considering that Mary Kay came out with Velocity in 2001 and BeautiControl launched Girl Mania in 2000. The Nineties was the decade of the teen in the mass market, with the appearance of dozens of brands aimed at young women. Many of the products aimed at teens, however, seemed to find more of an audience with the much younger tweens, aged eight to 12.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty