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KIEHL’S BENEFIT MARKS OPENING: Kiehl’s Since 1851 held a eucalyptus-themed party to benefit YouthAIDS at the brand’s new freestanding location in Santa Monica, Calif., on Oct. 9. The soiree also celebrated the Sept. 3 opening of the store and featured eucalyptus-infused cocktails, a nod to the brand’s Eucalyptus Bath and Shower Liquid Body Cleanser. Launched this summer, all profits from the body cleanser were donated to YouthAIDS, and Kiehl’s presented a $100,000 check to the organization during the shindig. This sum represented wholesale sales of the body cleanser in the U.S., U.K., France and Canada since July. Kiehl’s plans to continue selling the product in support of YouthAIDS for at least two more years. Targeting those ages 15 to 24, YouthAIDS focuses on spreading the word about AIDS prevention and protection through music and entertainment. The Kiehl’s event featured performances by recording artists Samantha Ronson and Duncan Sheik. Adam Sandler was said to have ordered 80 bottles of the eucalyptus body cleanser that night.
The Santa Monica Kiehl’s unit is the L’Oréal-owned brand’s fourth freestanding store. Its other freestanding units, besides the original one in New York, are located in Boston and San Francisco. Kiehl’s considers the opening in Santa Monica a sort of southern California homecoming. Although the brand is from New York, its first move out of its home town was west in 1975, when Neiman Marcus in Beverly Hills began carrying the line.
HAPPY 35th: Del Laboratories marked its 35th anniversary on the American Stock Exchange on Oct. 4. In celebration, Dan Wassong, Del’s chairman and chief executive, rang the bell to open the trading session. “These 35 years of focusing on delivering value to shareholders have provided us with an excellent foundation and invaluable experience for implementing continued, long-term growth,” said Wassong, who was flanked by members of Del’s executive team. In other Del news, William McMenemy, executive vice president, marketing, was honored at the Carol M. Baldwin Breast Cancer Research Fund’s 5th Annual Fundraising Gala on Oct. 5. for his philanthropic support of the cause.
VIDEO MUSIC MAKEOVERS: MAC Cosmetics will primp celebrities, presenters and VIPs prior to the MTV Video Music Awards Latin America in Miami Thursday. MAC makeup artists Bianca Alexander and Guillermo Gutierrez will give appointment- and invitation-only makeovers between 10 a.m. and 6 p.m. that day in a suite at the Shore Club in Miami.
AD GUIDE: A number of beauty companies, including Estée Lauder, Chanel and Guerlain, will participate in “The Fragrance Lover’s Guide,” a 16-page advertorial that the New York Times Magazine plans to publish bi-annually. Also confirmed for the inaugural edition, which breaks Nov. 10, is Burberry, whose fragrances are marketed by Inter Parfums, and Armani, whose fragrances are marketed by L’Oréal USA. It is billed as “an insider’s guide into the world of fragrance.”
HOT ON THE SCENT: Specialty retailer Hot Topic has tracked down some animal scents. Under a license with American Greetings, the chain will unveil Care Bears Feeling Fragrances in November. There are three to start — Grumpy, a blue bear, is sweet vanilla and pear; Cheer, an orange bear, is a soft floral scent featuring lily and magnolia, and Funshine, a yellow bear, is a citrus scent highlighted with sweet vanilla and white blossoms. The cologne spray is $15.
TEEN DREAMS: Avon Products revealed the name of its new teen brand this week — Mark — which is slated to launch in fall 2003. The product line, to include several hundred stockkeeping units of cosmetics and related products, is intended to draw16- to 24-year-old women to the Avon franchise. Avon’s current customers average 35 and older. Along with its mature sales force, Avon hopes to recruit teens to sell the new brand. A separate magalog for Mark is also part of the plan. ColorTrend, a teen brand launched by Avon in 1998, was discontinued the following year.
Avon appears to be coming late to the teen party, considering that Mary Kay came out with Velocity in 2001 and BeautiControl launched Girl Mania in 2000. The Nineties was the decade of the teen in the mass market, with the appearance of dozens of brands aimed at young women. Many of the products aimed at teens, however, seemed to find more of an audience with the much younger tweens, aged eight to 12.