TASTE OF ITALY: Italian fragrance manufacturer ITF has set up shop in the U.S. and is in the midst of launching fragrances. A women’s scent by Roberto Cavalli made a quiet splash in specialty stores last fall. Now the budding group — composed of Massimo Cappini, chairman and chief executive officer of ITF USA; Sharon Connolly, president of marketing and sales and chief operating officer, and two field sales managers — plan to launch a new Romeo Gigli women’s fragrance in the U.S. in the spring. A Cavalli men’s scent and a new Gianfranco Ferré women’s fragrance are planned for fall.

L’OREAL USA MOVES: L’Oréal-owned brand La Roche-Posay this week named Maeve Coburn as its new general manager. Coburn, who had been senior vice president of marketing for Lancôme USA, will report to Stephane Wilmet, general manager of L’Oréal USA’s Active Cosmetics Department. Coburn has been with the L’Oréal Group for 12 years and has also served as general manager of L’Oréal Ireland. In a related move, Odile Roujol has joined Lancôme as deputy general manager and senior vice president of marketing, succeeding Coburn. She will report to Dalia Chammas, senior vice president and general manager of the division. Roujol, who moved to the U.S. to take the position, was most recently general manager of Lancôme France. Both executive changes will become effective in mid-February.

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