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WELLA DOWN UNDER: Wella announced Tuesday that it has acquired the Brisbane, Australia-based hair care company, PPS Hairwear Australia. Financial details of the acquisition were not disclosed. The privately owned company specializes in care and styling products which are sold to end consumers via salons. In 2002, PPS Hairwear sales reached about $14 million. The Australian company’s most well-known brand is PPS, a moderate-to-higher priced hair care and styling range, joined by the high-priced styling lines, D Zine, D Frizz and D Fuse. The company’s products are also exported to Europe and Southeast Asia.
STAR TURN: Call it serious star power: Dustin Hoffman, Mena Suvari, Morgan Freeman and Val Kilmer were among the famous fans who stopped by Kiehl’s celebrity suite at this year’s Sundance Film Festival. Attendees, who had the chance to test out the brand’s newest products — including Solid Grooming Aid, Amino Acid Shampoo and Supremely Gentle Eye Make-up Remover —?were given prescriptions for individualized skin care regimens, as well as a healthy helping of the company’s products, including Lip Balm #1, All-Sport Non-Freeze SPF 30 and Creme de Corps.
EYE SHADOW AND MORE: I-Shadow, a new beauty company founded by the makeup artist Sharon Dowsett, has launched a Web site, i-shadow.net. The new site pinpoints emerging beauty trends and new products, posts mood-boards and offers application techniques. Dowsett, who has worked with David LaChapelle, Nick Knight, Versace, Gucci, L’Oréal and Shiseido, also plans to invite guest beauty editors to write features for the site. The Web site is the first phase of I-Shadow’s growth. Dowsett said she also plans to organize lectures about the industry and mentoring programs for young makeup artists, and transform the basement of her North London home into a meeting place for the industry’s big players.
BEAUTY BAN: The European Parliament has rubber-stamped the proposed legislation to ban animal testing for beauty products. If implemented following the ratification by the European Council in the next few days, the law would ban animal testing and outlaw the marketing of beauty products tested on animals starting six years after the directive enters into force, or 2009. In cases where alternative tests are unavailable, a marketing ban would come into effect in 2013. As reported, the European Parliament and the European Council last November drew up draft legislation on the issue. Both bodies are required to approve it before it becomes law.
MARKETING 101: L’Oréal is holding its 2003 Marketing Award, which is a competition organized by the company and designed to provide college students with “real-world” experience by giving them an opportunity to develop a marketing plan for the launch of a new product line. More than 2,200 students from 15 countries and 66 schools are participating.