REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey...
REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey and premiering in Los Angeles on Monday. And a film still of the lead couple is featured throughout Revlon’s full-fledged marketing push, which includes its core line, as well as the Valentine’s Day campaign for the Instant Attraction Color Collection. The effort features eight-page advertorials created by Deutsch Advertising running in eight Condé Nast books, including Teen Vogue, Allure, Jane and Lucky. The premiere of TBS’s "Movie & A Makeover," airing Feb. 8, features makeovers using Revlon products, and 30-second clips will run on MTV and E! Revlon-sponsored "how-to" tips will also run on the beauty brand’s Web site, as well as Vogue and W’s site, style.com. Revlon’s promotional agent, Kobin Enterprises, assisted in the partnership with Paramount Pictures.
NEW CEO: Lalique has appointed a new president and chief executive officer for its North American operation. Daniel Barth, who was president of Lacoste’s U.S. business from 1998 to 2002, has taken the helm of Lalique North America, the company announced this week. Barth will oversee and develop Lalique’s perfume, jewelry, watch and leather goods businesses in North America, as well as the house’s seven boutiques in the U.S. — its biggest market, said Gerard Tavenas, chairman of Lalique worldwide.
DEAL SEALED: The French pharmacy and parapharmacy color cosmetics brand T. LeClerc — best known for its tinted loose powders packaged in metal tins — has been snapped up by Belgian pharmaceuticals concern Omega Pharma. Terms of the deal were not disclosed. "We wanted a prestige brand with a luxury positioning," explained Herve Davin, managing director of marketing and sales at Omega Pharma’s French subsidiary. Omega Pharma already owns makeup brand Innoxa, which has lower price positioning. Omega Pharma plans to increase T. LeClerc’s international presence, said Davin. It is currently available in 10 countries. France rings up half of the brand’s annual sales of $7.5 million. Dollar figures were converted from the euro at current exchange rates.
THAT’S ENTERTAINMENT: The beauty floor of Saks Fifth Avenue’s Manhattan flagship resembled a Broadway stage last Thursday as main cast members of the current Broadway production of "La Bohème" appeared on behalf of Lancôme. The event marked the launch of a limited-edition color cosmetics collection from the L’Oréal-owned brand — called, naturally enough, La Bohème — which is designed to produce looks inspired by the opera. Eight Saks locations in New York, New Jersey and Connecticut will carry the La Bohème collection until mid-February. Windows in the Manhattan flagship will display Lancôme products in scenes recreated from the show through Sunday. Days after the Saks event Lancôme took part in Home Box Office’s Golden Globes VIP lounge. The cosmetics company tailored color collections from its existing shades for celebrities based on their individual preferences, then sent the custom collections to each celebrity’s home.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.