REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey...
REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey and premiering in Los Angeles on Monday. And a film still of the lead couple is featured throughout Revlon’s full-fledged marketing push, which includes its core line, as well as the Valentine’s Day campaign for the Instant Attraction Color Collection. The effort features eight-page advertorials created by Deutsch Advertising running in eight Condé Nast books, including Teen Vogue, Allure, Jane and Lucky. The premiere of TBS’s "Movie & A Makeover," airing Feb. 8, features makeovers using Revlon products, and 30-second clips will run on MTV and E! Revlon-sponsored "how-to" tips will also run on the beauty brand’s Web site, as well as Vogue and W’s site, style.com. Revlon’s promotional agent, Kobin Enterprises, assisted in the partnership with Paramount Pictures.
NEW CEO: Lalique has appointed a new president and chief executive officer for its North American operation. Daniel Barth, who was president of Lacoste’s U.S. business from 1998 to 2002, has taken the helm of Lalique North America, the company announced this week. Barth will oversee and develop Lalique’s perfume, jewelry, watch and leather goods businesses in North America, as well as the house’s seven boutiques in the U.S. — its biggest market, said Gerard Tavenas, chairman of Lalique worldwide.
DEAL SEALED: The French pharmacy and parapharmacy color cosmetics brand T. LeClerc — best known for its tinted loose powders packaged in metal tins — has been snapped up by Belgian pharmaceuticals concern Omega Pharma. Terms of the deal were not disclosed. "We wanted a prestige brand with a luxury positioning," explained Herve Davin, managing director of marketing and sales at Omega Pharma’s French subsidiary. Omega Pharma already owns makeup brand Innoxa, which has lower price positioning. Omega Pharma plans to increase T. LeClerc’s international presence, said Davin. It is currently available in 10 countries. France rings up half of the brand’s annual sales of $7.5 million. Dollar figures were converted from the euro at current exchange rates.
THAT’S ENTERTAINMENT: The beauty floor of Saks Fifth Avenue’s Manhattan flagship resembled a Broadway stage last Thursday as main cast members of the current Broadway production of "La Bohème" appeared on behalf of Lancôme. The event marked the launch of a limited-edition color cosmetics collection from the L’Oréal-owned brand — called, naturally enough, La Bohème — which is designed to produce looks inspired by the opera. Eight Saks locations in New York, New Jersey and Connecticut will carry the La Bohème collection until mid-February. Windows in the Manhattan flagship will display Lancôme products in scenes recreated from the show through Sunday. Days after the Saks event Lancôme took part in Home Box Office’s Golden Globes VIP lounge. The cosmetics company tailored color collections from its existing shades for celebrities based on their individual preferences, then sent the custom collections to each celebrity’s home.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)