REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey...
REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey and premiering in Los Angeles on Monday. And a film still of the lead couple is featured throughout Revlon’s full-fledged marketing push, which includes its core line, as well as the Valentine’s Day campaign for the Instant Attraction Color Collection. The effort features eight-page advertorials created by Deutsch Advertising running in eight Condé Nast books, including Teen Vogue, Allure, Jane and Lucky. The premiere of TBS’s "Movie & A Makeover," airing Feb. 8, features makeovers using Revlon products, and 30-second clips will run on MTV and E! Revlon-sponsored "how-to" tips will also run on the beauty brand’s Web site, as well as Vogue and W’s site, style.com. Revlon’s promotional agent, Kobin Enterprises, assisted in the partnership with Paramount Pictures.NEW CEO: Lalique has appointed a new president and chief executive officer for its North American operation. Daniel Barth, who was president of Lacoste’s U.S. business from 1998 to 2002, has taken the helm of Lalique North America, the company announced this week. Barth will oversee and develop Lalique’s perfume, jewelry, watch and leather goods businesses in North America, as well as the house’s seven boutiques in the U.S. — its biggest market, said Gerard Tavenas, chairman of Lalique worldwide.DEAL SEALED: The French pharmacy and parapharmacy color cosmetics brand T. LeClerc — best known for its tinted loose powders packaged in metal tins — has been snapped up by Belgian pharmaceuticals concern Omega Pharma. Terms of the deal were not disclosed. "We wanted a prestige brand with a luxury positioning," explained Herve Davin, managing director of marketing and sales at Omega Pharma’s French subsidiary. Omega Pharma already owns makeup brand Innoxa, which has lower price positioning. Omega Pharma plans to increase T. LeClerc’s international presence, said Davin. It is currently available in 10 countries. France rings up half of the brand’s annual sales of $7.5 million. Dollar figures were converted from the euro at current exchange rates.THAT’S ENTERTAINMENT: The beauty floor of Saks Fifth Avenue’s Manhattan flagship resembled a Broadway stage last Thursday as main cast members of the current Broadway production of "La Bohème" appeared on behalf of Lancôme. The event marked the launch of a limited-edition color cosmetics collection from the L’Oréal-owned brand — called, naturally enough, La Bohème — which is designed to produce looks inspired by the opera. Eight Saks locations in New York, New Jersey and Connecticut will carry the La Bohème collection until mid-February. Windows in the Manhattan flagship will display Lancôme products in scenes recreated from the show through Sunday. Days after the Saks event Lancôme took part in Home Box Office’s Golden Globes VIP lounge. The cosmetics company tailored color collections from its existing shades for celebrities based on their individual preferences, then sent the custom collections to each celebrity’s home.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)