REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey...
REVLON SCREENING: Kate Hudson isn’t the only beauty to make a mark in the upcoming "How To Lose A Guy in 10 Days," opening nationwide Feb. 7. Revlon products prominently appear throughout the romantic comedy, also featuring Matthew McConaughey and premiering in Los Angeles on Monday. And a film still of the lead couple is featured throughout Revlon’s full-fledged marketing push, which includes its core line, as well as the Valentine’s Day campaign for the Instant Attraction Color Collection. The effort features eight-page advertorials created by Deutsch Advertising running in eight Condé Nast books, including Teen Vogue, Allure, Jane and Lucky. The premiere of TBS’s "Movie & A Makeover," airing Feb. 8, features makeovers using Revlon products, and 30-second clips will run on MTV and E! Revlon-sponsored "how-to" tips will also run on the beauty brand’s Web site, as well as Vogue and W’s site, style.com. Revlon’s promotional agent, Kobin Enterprises, assisted in the partnership with Paramount Pictures.
NEW CEO: Lalique has appointed a new president and chief executive officer for its North American operation. Daniel Barth, who was president of Lacoste’s U.S. business from 1998 to 2002, has taken the helm of Lalique North America, the company announced this week. Barth will oversee and develop Lalique’s perfume, jewelry, watch and leather goods businesses in North America, as well as the house’s seven boutiques in the U.S. — its biggest market, said Gerard Tavenas, chairman of Lalique worldwide.
DEAL SEALED: The French pharmacy and parapharmacy color cosmetics brand T. LeClerc — best known for its tinted loose powders packaged in metal tins — has been snapped up by Belgian pharmaceuticals concern Omega Pharma. Terms of the deal were not disclosed. "We wanted a prestige brand with a luxury positioning," explained Herve Davin, managing director of marketing and sales at Omega Pharma’s French subsidiary. Omega Pharma already owns makeup brand Innoxa, which has lower price positioning. Omega Pharma plans to increase T. LeClerc’s international presence, said Davin. It is currently available in 10 countries. France rings up half of the brand’s annual sales of $7.5 million. Dollar figures were converted from the euro at current exchange rates.
THAT’S ENTERTAINMENT: The beauty floor of Saks Fifth Avenue’s Manhattan flagship resembled a Broadway stage last Thursday as main cast members of the current Broadway production of "La Bohème" appeared on behalf of Lancôme. The event marked the launch of a limited-edition color cosmetics collection from the L’Oréal-owned brand — called, naturally enough, La Bohème — which is designed to produce looks inspired by the opera. Eight Saks locations in New York, New Jersey and Connecticut will carry the La Bohème collection until mid-February. Windows in the Manhattan flagship will display Lancôme products in scenes recreated from the show through Sunday. Days after the Saks event Lancôme took part in Home Box Office’s Golden Globes VIP lounge. The cosmetics company tailored color collections from its existing shades for celebrities based on their individual preferences, then sent the custom collections to each celebrity’s home.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye