ARDEN ADDITION: Elizabeth Arden Inc. filed with the Securities and Exchange Commission Wednesday a preliminary prospectus supplement to its existing shelf registration statement. The initial statement regarded the proposed underwritten public offering of 4 million shares of Arden’s common stock, of which approximately 2.7 million shares would be offered by the company and about 1.3 million shares would be offered by shareholder Unilever. The supplement indicated that Unilever intends to convert approximately $16 million of its Series D convertible preferred stock into common stock to be sold in the offering. The New York-based beauty company said it intends to use the net proceeds from the offering to redeem a portion of its 11.75 percent senior secured notes due 2011, and will not receive any of the net proceeds from the sale of the shares by Unilever.

DREAM LIFE: Coty Beauty and Celine Dion are about to form a Dream Team. Through an interactive online contest, which begins Oct. 10, entrants will be asked the question, “What is your dream in life and what are you doing to achieve it?” Their stories then will be posted on Celinedionbeauty.com where visitors will vote for their favorite one. The Celine Dream Team, which will consist of four winners and one randomly chosen voter, will be announced in February. In March, the group will visit New York City, where they’ll take a tour of Sony Music studios, get a behind-the-scenes look at Coty’s development laboratory and receive a variety of Celine Dion Parfums products. Then, via private jet, they will be flown to Las Vegas for a day of pampering at a spa before seeing Dion’s show, “A New Day…,” after which they’ll go backstage to meet her.

DIRTY GIRL GLOSSES: Despite the name, three newly created Dirty Girl lip glosses smell luscious. The makeup line, which is marketed by Blue Q cosmetics company, has introduced the sheer glosses in Spiced Tea Melody, Pink Lemonade Serenade and Sugar Donut Moment flavors. Each 1/10-oz. tube sells for $9.

NEW PRESIDENT: Beth Bender Cosmetics has appointed Granger Whitelaw president and chief operating officer. Whitelaw will oversee all aspects of business management, finance, product development and operations, both domestically and globally, for the cosmetics firm. Beth Bender Cosmetics was recently founded by the makeup artist of the same name. Its first retail introduction was an eyeliner kit this summer and the company will maintain a focus on eye cosmetics as it develops new products. Whitelaw’s growth plans include the development of 100 new products in the eye category by spring 2004, the company said.TWO IN ONE: Cargo Cosmetics is making it simple. Its new OneBase face item is described as offering the coverage of a concealer with the blendability of foundation. It is designed for women who don’t want a full-coverage makeup. Although, for those desiring extra coverage, it can be used on top of their regular foundation. The formula contains avocado oil, vitamin E, aloe vera and chamomile extract. OneBase features lightweight essential oils to condition skin and add radiance. Available in five shades, a compact is $20. Cargo can be found at Macy’s Herald Square, select Sephora locations and independent retailers nationwide. OneBase will be available beginning October.

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