BODY IMAGE: Eckerd Drug Store’s private label cosmetics brand, Mira, is expanding into spa and body care. Naturally Mira spa includes 21 items, such as cleansers, lotions, creams, moisturizers, masques, gels and aromatherapy products. There are also 17 bath accessory items. The line began shipping to select Eckerd stores in May and is now available nationwide. Prices range from $1.29 for a bath pouf to $19.99 for cleansers and lotions, such as Skin Primer & Protector with White Tea.

According to Kathy Steirly, Eckerd vice president of merchandising, Beauty Group, Naturally Mira will be promoted in circulars and with in-store graphics and displays. Naturally Mira is merchandised in a three-foot section in the bath area. Steirly explained that a gap in the category left open a prime opportunity for Eckerd to enter the mix with its own line. “The customer has become more aware of luxury items, which have really only been available at specialty stores and at spas.” Naturally Mira gift sets for holiday are set to launch in October.

A REAL HAIR-RAISING EVENT: Matrix is looking to build awareness for Locks of Love, a charity that provides free hair prostheses to children suffering from alopecia areata, a disease which results in long-term medical hair loss. From Sept. 15 to Oct. 24, Matrix is hosting “A Search for Rapunzel,” a nationwide contest for the longest locks, to help create hairpieces for these children. It takes between five and 10 ponytails to create one hairpiece. Matrix is awarding the grand-prize winner with a three-day/two-night trip for two to New York City, tickets and a backstage tour of the Tony Award-winning musical, “Hairspray,” and a makeover by the Matrix design team. Official contest rules are posted on

LAUDER MOVES: Maureen Case, most recently general manager of Bobbi Brown Worldwide, has been promoted to president of the brand. Case joined the Estée Lauder Cos. in 1975 as a member of the finance department. From 1975 to 1996, she held various positions, including vice president of marketing, Travel Retailing, for Estée Lauder International. From 1996 to 1999, she served as senior vice president and general merchandising manager for fashion and beauty for World Duty Free, returning to Lauder in 1999 as vice president and general manager of Bobbi Brown International. She became general manager of Bobbi Brown Worldwide in 2001. She reports to Dan Brestle, group president of The Estée Lauder Cos.Joellen Bradford has been named vice president of global marketing for Origins, reporting to Lynne Greene, president of the brand. Bradford, a 21-year Estée Lauder Cos. veteran, was most recently vice president and general manager for Stila International. From 1991 to 1999, she was vice president of marketing for Estée Lauder International.

Taking Bradford’s place at Stila is Yves Le Breton, who has been named vice president of Stila International. He also will report to Brestle. Le Breton has since 2000 been the vice president of online development for the international division of Estée Lauder, and before that was executive director, trade relations, for the online division. He was regional sales director for Clinique’s Travel Retailing group, responsible for Europe, the Middle East and Africa from 1997 to 2000; he joined Estée Lauder in 1994.

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