London — Kate Moss, fashion icon. Now Kate Moss, designer.
Topshop today will unveil a long-term agreement with the supermodel under which she will help create and design an exclusive collection for the British fast-fashion retailer. The collection, Kate Moss for Topshop, will debut at the company's 308 stores and on its Web site in spring 2007.
"We want to build this into a global brand," Sir Philip Green, owner of Topshop's parent, Arcadia Group plc, told WWD in an interview. "She is a fashion icon in terms of the U.K., probably the best-known model, and is what Topshop is all about in terms of fashion. Our customers identify with her."
Moss said in a statement, "I have always been a big fan of Topshop and regularly shop there. I love what they stand for and am very excited at the thought of working with them. It's going to be great fun."
Terms of the agreement were not disclosed. Green said only that it is a long-term deal, joking, "or at least until Sunday, anyway."
He declined to reveal any sales targets, but did not demur at suggestions that revenues eventually could be several hundred million dollars. That would place the Kate Moss for Topshop collection in the same league as other celebrity fashion lines such as Jennifer Lopez's Sweetface Fashion Co., which has sales of apparel, accessories and fragrances of about $200 million annually, and the new L.A.M.B. label by Gwen Stefani, which is aiming for sales of $90 million in its first year.
"If we do this right, then it should be a successful global brand," Green said. "We will put real energy behind it on both sides. In fact, Kate's first day in the office will be Thursday. She already joked about where her office will be."
The Topshop deal is yet another sign that the scandal last year over Moss' alleged use of cocaine has not damaged her status as a model or fashion trendsetter. After some brands dropped her from their campaigns last year because of the furor, Moss has returned stronger than ever this fall. She is featured in at least 14 fashion ad campaigns, including those of Agent Provocateur lingerie, Louis Vuitton, Bulgari, David Yurman, Calvin Klein jeans, Christian Dior accessories, Burberry, Versace and Longchamp.
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