LONDON — Topshop is upping sticks and moving its fashion show space from the cavernous belly of the Tanks at the Tate Modern to a new specially created space near Regents College in Regents Park.
This story first appeared in the September 9, 2013 issue of WWD. Subscribe Today.
The space, which centers around the idea of bringing the outside inside, has been designed by Swedish architect Pernilla Ohrstedt, inspired by the park itself. The venue will launch with the Topshop Unique event during London Fashion Week, a runway show that will have grass growing through felt to save the models’ heels from the perils of actual turf. The space also features a Douglas fir installation.
Following the Topshop show, designers including Marios Schwab, Meadham Kirchhoff and Lucas Nascimento will use the space to present their collections.
It has capacity for 690 seated guests, with room for 120 standing attendees — an overall increase of 200 heads from last season.
A secret garden, to be used for presentations, was described by one Topshop spokesman as “looking like ‘Alice in Wonderland’ exploded” with “actual, real butterflies.”
Ohrstedt said her design was inspired by “minimal ways of creating paths through nature and parks, be it trampled desire lines in Regents Park or the simplicity of constructions that take you across boggy marshes in northern Sweden.”