NEW YORK — Tory Burch is hardly a cookie-cutter uptown girl. She may not be clipping Harry Winston pendant earrings to her nose, but no one could accuse her of blindly following the fold. In fact, Burch is that rare socialite — a word she loathes, even if few play the boardroom-to-ballroom part better — with sharply honed individual style. “It’s an innate chic,” says her friend Samantha Boardman. “Tory’s the opposite of the contrived women you see to your left and right at dinners.” Whether she wears a Seventies Christian Dior gown in garish fuchsia, with a bow at the bosom the size of a toaster oven, or a black sheath by her beloved Narciso Rodriguez dangling over a pair of treacherous turquoise stilettos, Burch has an endearing way of using brazen clothing as a counterpoint to a delicate demeanor.

And so perhaps it was inevitable that she’d be the first New York social star of her generation to launch a clothing line. Tory, as it’s called, arrives in a gleaming Mott Street boutique of the same name on Monday.

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