NEW YORK — Tova Borgnine hopes to once again prove fragrance doesn’t have to be smelled before it sells.

Already the leading fragrance vendor on QVC, Borgnine is adding Free Spirit to the Tova fragrance lineup as a limited-edition follow-up to Body, Mind & Spirit, which launched in 1992. Following a preview telecast in June, Free Spirit is slated to officially hit airwaves in September.

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