NEW YORK — Prescriptives’ Traceless is getting two siblings this fall: a new-age concealer and a high tech powder.
“When we launched Traceless Skin Responsive Tint in October 2001, we brought a new customer to our counters —the foundation-phobic woman,” said Debra Clark, senior vice president of global marketing for Prescriptives. “Now, we’re deepening our commitment to that consumer with Prescriptives Skin Corrector and Traceless Skin Responsive Powder. We think they will bring renewed interest to the category, without cannibalizing our existing business.”
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