By  on July 11, 2007

It's been a tough year for traditional women's sportswear, and vendors are hoping this fall will provide relief.

From moderate to better to bridge, apparel targeting the 30-plus woman seems to be in a dry spell, as an elusive customer and weak sales have hit the bottom line of the big vendors. But careful edits, trend-right items, casual lifestyle collections and a solid dose of marketing might be enough to reverse sliding sales for fall.

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