ATLANTA — The second edition of Trafik, the edgy contemporary sportswear and premium denim show that launched this April, will run Oct. 21-23 in downtown Atlanta.
Like the spring event, the October show will run consecutively with AmericasMart's October market. The location moves from the Mason Murer art gallery in a warehouse district north of the city to an as yet undisclosed location in downtown Atlanta.
"It will be within walking distance of AmericasMart," said show director James Costa.
Trafik should have around 85 women's and men's contemporary lines, with some 30 percent in premium denim as well as a few more women's lines this time, said Costa. Trafik's organizers include Costa and four partners who also produce the Atlanta-based denim line Carpe Denim.
Costa hopes the new location, combined with more buyer outreach to contemporary and denim boutiques, will draw 500 to 600 buyers. Approximately 200 buyers attended the spring event. The show will have the same hip aesthetic that the spring show had, said Costa, with contemporary music and lighting and a party atmosphere similar to events such as the Project show in New York.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia