EVIAN, France — If keynote speaker Francesco Trapani could sum up his growth strategy in one word, it would likely be "diversification."

Diversification in all areas of his company has been a goal of Trapani’s for years. As chief executive officer of Bulgari SpA since 1984, he has directed one of the most significant growth periods in the company’s history by following that mandate. In 1995, he oversaw the company’s listing on the Milan Stock Exchange and the International SEAQ in London. Since then, the stock has increasedin value by more than 300 percent.

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