LONDON — Few audiences are as captive as a mass of Japanese tourists milling around an airport terminal on their way home from London — and BAA retail is taking full advantage of the opportunity.

The company, which runs the major U.K. airports and operates all the related retail space, has just put the finishing touches on Heathrow’s Terminal 3, a project that took five years — and an investment of $167 million — to complete. Dollar figures have been converted from the pound at current exchange rates.

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