NEW YORK — Look at it, feel it, try it on. That’s the hook for key items that have the right stuff to be bestsellers in intimates this fall and holiday.
This story first appeared in the July 8, 2002 issue of WWD. Subscribe Today.
The theory follows in lightweight microfiber blends with Lycra, pliable gel bra straps, briefs with seamless spandex knit-in waistbands and fluffy brushed-cotton knit pajamas.
Best-booking items include:
Low-rise thongs, boy-cut briefs, tight-fitting camis and tank tops and sheer bodysuits embellished with lace.
A range of what executives are calling “comfortwear” — dual-purpose tops and drawstring and pull-on pants that can be mixed or matched, the oversized “boyfriend” nightshirt, the hostess caftan for at-home entertaining, and a variety of long or short pajamas sets in everything from novelty prints to sleek silks and satins.
The feel-good robe in retro chenille, cotton terry, wrap velvet, tailored silk or floral-printed cotton knit.
Contemporary looking slip dresses and chemises or sheer baby dolls.
Bras and coordinating panties in unexpected colors like deep purple, lipstick red, French blue, lilac, chocolate brown and a family of wine-inspired hues, such as burgundy, rose, claret and port.