NEW YORK — Heading into 2003, jeans executives admitted they’re concerned that no new strong denim fashion trends have yet to emerge to draw shoppers into the stores to buy another pair.The last big ideas to hit the market were the now-ubiquitous low-rise cuts and hand-sanded whiskers, intended to give jeans an antique feel.Just how common the latter trend has become was illustrated by a recent episode of the TV cartoon "King of the Hill." In this show, Bobby Hill made a pair of jeans for his middle-American, conservative dad, Hank. Once he was sure the jeans fit appropriately, he took a palm sander to the seams to soften them up and make the jeans look broken in. The propane-selling Hank was delighted with the results —and not just because his misunderstood son is using a power tool."It’s almost old hat, when a trend reaches the animated version," said Michael Silver, president of Western Glove Works, the maker of Silver Jeans.Dick Gilbert, president of junior jeans vendor Mudd Inc., summed up the worry succinctly: "We need a big trend desperately. But if I had an answer to that, I’d be the richest man in the world."On denim jeans, one common theme for spring that’s expected to carry through into fall is toned-down washes. After aggressively washing and sanding down jeans for the past few seasons, vendors are focusing on cleaner, subtler looks.Stretch denim is also seen as a continuing important trend for next year, though Guess Inc.’s general merchandise manager for women’s, Rosella Giuliani, said, "We also think it’s important to reintroduce rigid [denim] back into the marketplace."However, a bigger trend is for makers to offer more nondenim fabrics, including corduroy, traditional cotton twill and knit athletic fabrics. That’s a hedge to ensure that companies don’t get caught with unsalable lines if consumers lose interest in denim.One trend that isn’t changing yet is low rises, but it is evolving. After plunging to almost obscene levels with jeans that threatened to fall off the wearer at the shake of a hip, designers have raised waistbands up an inch or so, more at the back, to ensure the jeans fit and don’t reveal too much of the wearer’s anatomy.In the junior market, designers are rolling out wider waistbands — adorned with belts or, in some cases, another piece of fabric — that can make the jeans look more plunging than they really are."It gives a lower-rise look," explained Carl Eckhaus, president of So Sweet LLC, the New York-based maker of Angels Jeans.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)