The men’s market will be driven by four overriding themes for spring: technology, expanded heritage, tailored clothing and omnishopping.
That was the message at The Doneger Group’s Mobility in Menswear presentation prior to the opening of the MAGIC/Project trade show in Las Vegas on Monday.
Rapidly changing innovations in technology are showing up in a variety of ways in spring collections. This includes performance fabrics and activewear influences in the designer market, tech bottoms, shirts with bold colorblocking, graphic prints and tech accessories, said senior trend analyst Tim Bess.
The expanded heritage trend is visible this season in everything from bright plaids for the updated prepster, all-American workwear, distressed denim and luxe leather biker jackets for the punk rocker to printed tanks, retro stripes and splashy prints in swimwear, Bess added.
In tailored clothing, the Millennial man continues to drive the market with slim fits, classic seasonal fabrics, subtle patterns and a dark, saturated color palette. Vintage-inspired neckwear and cool accessories such as flower lapel pins also serve to brighten the market. RELATED STORY: Five New and Noteworthy Additions to Las Vegas >>
Being connected 24-7 is also impacting the men’s market. In fashion, this translates into a print explosion in everything from tank tops and woven shirts to bottoms. Extreme peg pants, colorful footwear and accessories round out the picture, Bess said.
“The men’s market has experienced healthy increases over the last five years,” accounting for $57 billion in sales, said Patty Leto, Doneger’s senior vice president of merchandising. The strength has been driven by new fits, proportions, fabrics and colors that are being embraced by the male consumer. If retailers continue to capitalize on the latest updates, they should be able to spark sales for spring and beyond.
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