NEW YORK — Ever willing to challenge people’s preconceived notions of a designer store, Prada SoHo was comfortably full of guests Monday night for a special screening of "Love From Shiva’s Dance Floor," a 20-minute documentary on the musings of New York City tour guide Timothy "Speed" Levitch. The store is one of the hosts of the Tribeca Film Festival this year, which runs through Sunday.

"We’re open to the area and community, which was one of the goals of this store," Miuccia Prada said. "We feel we are a part of the effort of supporting downtown and collaborating on movies." While Prada could not make it to Monday’s event, it did draw such film people as Matt Dillon and Julie Taymor. Prada will be in New York for upcoming screenings, including the opening gala last night.

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