NEW YORK — Ever willing to challenge people’s preconceived notions of a designer store, Prada SoHo was comfortably full of guests Monday night for a special screening of "Love From Shiva’s Dance Floor," a 20-minute documentary on the musings of New York City tour guide Timothy "Speed" Levitch. The store is one of the hosts of the Tribeca Film Festival this year, which runs through Sunday.
"We’re open to the area and community, which was one of the goals of this store," Miuccia Prada said. "We feel we are a part of the effort of supporting downtown and collaborating on movies." While Prada could not make it to Monday’s event, it did draw such film people as Matt Dillon and Julie Taymor. Prada will be in New York for upcoming screenings, including the opening gala last night.
Although some may wonder whether the Rem Koolhaas architecture could accommodate a screening, the half-pipe, or "the wave," that dominates the center of the store was the perfect movie-viewing design. Guests sat on one side of the multileveled structure, while a screen on the other end reflected a video projection of the documentary.
"Prada contacted us last year to try and do this, but there wasn’t enough time then," said Jennifer Maguire Isham, executive director of the Tribeca Film Institute. "We called them this year and rather than have them just as a sponsor, we really wanted to collaborate. And Bob [De Niro] has a natural affinity with things Italian." De Niro, a Tribeca resident, is one of the founders of the film festival. "Also, this year, we wanted to drive traffic downtown," Isham added.
"Shiva," directed by Richard Linklater, tied into that mission as it focused on the downtown area, following Levitch and his sometimes incoherent, but nonetheless original, thoughts on what to do with Ground Zero — green grass and roaming buffalo, a memorial to whom he sees as the original victims of the area.
"It was very thought-provoking," Dillon said. "I like especially how he talked about the dangers of unoriginal thinking."
Afterward, Harold Evans of "The Week" moderated a panel discussion, which included speakers Taymor and stylist Patricia Field. Taymor found Levitch’s buffalo notion "a very rational, practical idea." One of the guests worried about the smell such a memorial would produce and before the discussion could devolve into a zoological debate, Perri Peltz, one of the film’s producers, stepped in and warned against taking the idea too literally.Of showing at the Prada store, Peltz said, "I don’t know if I want to watch the movie or shop!"
Other Tribeca Film Festival programming at Prada include: "Death of a Dynasty," directed by Rock-A-Wear frontman Damon Dash and "Ghostlight," an homage to Martha Graham, which features Deborah Harry, Mark Morris and Isaac Mizrahi.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast