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NEW YORK – MAC will attack the fragrance market this spring with not just one, but three scents. All feature vanilla as a key element. The scents will roll into MAC’s full distribution – 401 doors in the U.S. – in March. Sources say the trio could do upward of $6 million at retail in its first year on counter. For more, see page 10.
This story first appeared in the November 1, 2002 issue of WWD. Subscribe Today.