WWD.com/fashion-news/fashion-features/triple-play-745976/
government-trade
government-trade

Triple Play

NEW YORK - MAC will attack the fragrance market this spring with not just one, but three scents. All feature vanilla as a key element. The scents will roll into MAC's full distribution - 401 doors in the U.S. - in March. Sources say the trio could do...

NEW YORK – MAC will attack the fragrance market this spring with not just one, but three scents. All feature vanilla as a key element. The scents will roll into MAC’s full distribution – 401 doors in the U.S. – in March. Sources say the trio could do upward of $6 million at retail in its first year on counter. For more, see page 10.

This story first appeared in the November 1, 2002 issue of WWD.  Subscribe Today.