NEW YORK — Despite Martha Stewart’s personal tribulations, her company continues to add line extensions.
Martha Stewart Living Omnimedia will test a new portable, digest-sized publication called Everyday Food, created for the supermarket shopper and everyday cook. It will feature quick and easy recipes using supermarket ingredients for weekday meals. All the recipes, created in the kitchens of Martha Stewart Living, are designed to take 30 minutes or less.
The premiere issue will be available in supermarkets and on newsstands in January. If the test is successful, it will be published 10 times a year, beginning next September. Geared to a mass audience, initial distribution is 750,000 copies per issue, including newsstand and controlled circulation. The magazine, which will be multiadvertiser supported, will have a cover price of $2.95, and will be edited by Judith Hill, former editor in chief of the book division at American Express Publishing and designed by Scot Schy, a member of the art direction team of Martha Stewart Living for the past seven years. Helen Seligman, associate publisher of Martha Stewart Living magazine, will serve as publisher of Everyday Food.
Everyday Food will also be a segment within the Martha Stewart Living Television Show and will be included on the the marthastewart.com Web site.
In other news, Martha Stewart Living Omnimedia released third-quarter results for the period ended Sept. 30. Net income from continuing operations was $3 million, down 42 percent from $5.3 million in the year-ago quarter. Revenues were $71 million for the quarter, up 4.2 percent from $68 million a year ago.
"The company and the brand have shown strength and resilience in a difficult environment," said Martha Stewart, chairman and chief executive officer, in a statement. Sharon Patrick, president and chief operating officer, added that the publishing business performed well, with ad pages in Martha Stewart Living up in the quarter.
Publishing revenues increased 6 percent to $46.5 million in the quarter, compared to $44 million a year ago. Ad pages in Martha Stewart Living magazine increased 9 percent in the quarter, according to Media Industry Newsletter, with strength in the auto and food categories. The company published two special issues in the third quarter, compared to one issue in the third quarter last year.The company noted that the merchandising segment rose 21 percent year-over-year to $10.1 million. The increase was due to higher royalty rates under the company’s contract with Kmart, the Martha Stewart Everyday Garden program and revenue from Martha Stewart Signature Paint and Flooring programs, and was partially offset by the impact of Kmart store closures earlier in the year and lower year-over-year same-store sales of its product at Kmart.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)