MILAN — Was Milan's compact fashion week a cost-saving marvel of efficiency — or a harried and grueling experience?
The fashion pack was divided as the major shows came to a close Thursday, with some left bedraggled and peeved, and others cheering a truncated calendar.
"It's been quite a horrible experience," said Stefano Tonchi, editor of The New York Times' T magazine, as he filed into Dolce & Gabbana on a rain-soaked Thursday. "I think Italy has a lot to offer. It's suicide for Italian fashion."
With most shows by major designers packed into four days — some off-calendar, often scheduled 45 minutes apart — it meant early mornings, late nights and long waits for shows to start — let alone time to enjoy la dolce vita.
"I think it has been a very bad week for those of us who love fashion," said Suzy Menkes, fashion editor of the International Herald Tribune, called the grueling schedule "catastrophic. There's been no time to digest what we see, no time to live the Italian way, which is so graceful and welcoming. I've not been into a shop or into a restaurant."
Many editors noted up-and-coming designers ended up getting short shrift, with Tonchi lamenting that some shows on Tuesday evening played to half-empty venues. "The small names got squeezed. I though it was quite sad," he said.
Menkes suggested organizers consider an opening day devoted to Italian fashion companies, which are unique in that so many are family owned and offer style propositions unique from "the big brands."
"Milan is a major fashion city. To try and cram it into four days is absurd," agreed Robin Givhan, fashion editor of the Washington Post. "Would five days really kill people?"
Givhan said the packed schedule forced her to skip some shows, including Emporio Armani on Wednesday, in order to give her time to file her stories and choose photos.
"Young designers in Milan are very punished by this schedule," said Virginie Mouzat, fashion editor at French daily Le Figaro. "It's crazy. You're running every second. I have to do everything so quickly, I fear the quality suffers."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)