NEW YORK — After a yearlong search, Tse has found a new home in SoHo here. The 2,100-square-foot space at 120 Wooster Street, which will open in February, is expected to do $1,600 a square foot in sales.
The cashmere brand has been without a store since it closed its location at 827 Madison Avenue last August. "Our lease was up and we didn't renew it," a spokeswoman said. "The rent definitely went up, but the [two-level] space wasn't working for us anymore. This opportunity in SoHo came up. We still have Madison Avenue on our radar, as well."
The SoHo store will feature the Tse women's and men's collections, the tsesay contemporary line and the company's most recent product launch, Tse handbags. New offerings for spring will include small leather goods.
"We're very excited to have a retail space in New York that will house all of our collections under one roof," the spokeswoman said, adding the SoHo location opens up the possibility of targeting a new customer base downtown and developing a larger profile for the Tse men's line and tsesay.
Janson Goldstein LLP designed the new store using elements such as gouged-wood wall panels finished in automotive body lacquer. The curved panels will fit along the interior walls and will contrast with the exposed brick, oak floors and cast iron columns of the original space. The store will be a complete departure from the Madison Avenue unit, which opened in 1994. That store had a product wall with stacks of classic sweaters in different colors.
The Tse sensibility has evolved from those classics. "Now we're working with more fashion," said the spokeswoman. Tess Giberson, who has been designing Tse since September 2005, has brought an avant-garde aesthetic to the collection. She plays with exaggerated proportions and has moved beyond knits, introducing items such as trenchcoats. Over the years, designers including Narciso Rodriguez, Victor Alfaro, Hussein Chalayan and Richard Chai have done stints at Tse.
Since the Madison Avenue store closed, Tse has been selling to clients by appointment from a small shop in its Meatpacking District showroom. "We offered car service to bring customers to our showroom to shop," the spokeswoman said. "It gets challenging for people to get to the Meatpacking District." Tse also held events in uptown hotels, she added.Laura Pomerantz and Betty Ende at PBS Realty Advisors represented Tse in the SoHo deal.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast