NEW YORK — After a yearlong search, Tse has found a new home in SoHo here. The 2,100-square-foot space at 120 Wooster Street, which will open in February, is expected to do $1,600 a square foot in sales.
The cashmere brand has been without a store since it closed its location at 827 Madison Avenue last August. "Our lease was up and we didn't renew it," a spokeswoman said. "The rent definitely went up, but the [two-level] space wasn't working for us anymore. This opportunity in SoHo came up. We still have Madison Avenue on our radar, as well."
The SoHo store will feature the Tse women's and men's collections, the tsesay contemporary line and the company's most recent product launch, Tse handbags. New offerings for spring will include small leather goods.
"We're very excited to have a retail space in New York that will house all of our collections under one roof," the spokeswoman said, adding the SoHo location opens up the possibility of targeting a new customer base downtown and developing a larger profile for the Tse men's line and tsesay.
Janson Goldstein LLP designed the new store using elements such as gouged-wood wall panels finished in automotive body lacquer. The curved panels will fit along the interior walls and will contrast with the exposed brick, oak floors and cast iron columns of the original space. The store will be a complete departure from the Madison Avenue unit, which opened in 1994. That store had a product wall with stacks of classic sweaters in different colors.
The Tse sensibility has evolved from those classics. "Now we're working with more fashion," said the spokeswoman. Tess Giberson, who has been designing Tse since September 2005, has brought an avant-garde aesthetic to the collection. She plays with exaggerated proportions and has moved beyond knits, introducing items such as trenchcoats. Over the years, designers including Narciso Rodriguez, Victor Alfaro, Hussein Chalayan and Richard Chai have done stints at Tse.
Since the Madison Avenue store closed, Tse has been selling to clients by appointment from a small shop in its Meatpacking District showroom. "We offered car service to bring customers to our showroom to shop," the spokeswoman said. "It gets challenging for people to get to the Meatpacking District." Tse also held events in uptown hotels, she added.
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