NEW YORK — Tumi is updating its image. With men’s wear veteran David Chu at the creative helm, the upscale luggage and accessories maker is repositioning itself as a larger, more fashionable player in the luxury market with a new advertising campaign, expanded product offerings and an updated retail concept.
The brand’s redesigned Madison Avenue boutique, which had a soft opening 10 days ago, debuted Chu’s stylish vision for what is to become Tumi’s signature look. Enormous red Murano glass chandeliers accent soft cream-colored walls and sleek new fixtures. Design elements, including polished macassar ebony, nickel, and limestone floors with granite trim, evoke the art deco era, but with an updated modern touch.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)