NEW YORK — The music is loud, videos are flashing on TV screens and customers are subtly dancing while they wait in line to pay for their piles of merchandise.
Such is the scene every day at H&M. Behind the scenes, clothes come into the store daily by the truckload and a carefully chosen batch of music is picked for play. While being ahead of the latest fashion trends is what the store does best, it’s also known for being ahead of the trends in music, thanks to DMX Music.
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