ISTANBUL, Turkey — If the Istanbul Ready-to-Wear Exporters Association has its way, in the next five years, the Made in Turkey label will grow to rival the Made in Italy tag in quality and style.

"If we are to become globally competitive, if we are to pass into the next phase of our development, we need to elevate the perception of Turkish textiles," said Nuri Artok, chairman of the association, known as ITKIB. "It is essential. That includes building brands and increasing our awareness to fashion trends. We need to become a world style leader — not just a manufacturing giant."

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