By  on September 8, 2010

ISTANBUL — Turkey’s campaign to expand its authority in the fashion world stepped up a gear with the country’s third and most ambitious fashion week. Organizers, who invited 1,000 buyers along with 500 foreign journalists, acknowledged that the project is at an early stage, with buyers mostly here to observe.

“It’s all to do with perception,” said Cem Kaprol, the event’s chairman. “The key buyers and journalists are just a bunch of people. When they come and watch your shows, see your designs, know you, and talk and write about you, then that perception starts to form. And after that, sales multiply.”

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