NEW YORK — As part of their ongoing effort to develop a strong position in the U.S. market prior to the phaseout of quotas on textiles and apparel among World Trade Organization nations in 2005, a contingent of Turkish apparel makers came to...
NEW YORK — As part of their ongoing effort to develop a strong position in the U.S. market prior to the phaseout of quotas on textiles and apparel among World Trade Organization nations in 2005, a contingent of Turkish apparel makers came to Manhattan to show its wares.
The Aegean Apparel Exporters’ Union sponsored Turkish Fashion Break New York, an exhibition of 28 apparel makers held at the Crowne Plaza Hotel Sept. 30 and Oct. 1. The European Union remains the nation’s primary export market, with Germany being a key destination for Turkish-made apparel. Turkey was the U.S.’s 19th-largest source of imported textiles and apparel in 2001.
Apparel and textile manufacturing is a significant contributor to the Turkish economy. According to data from the AAEU, the textile and apparel industries employ 21 percent of the country’s manufacturing labor force, generate 37 percent of the nation’s export earnings and contribute 5.5 percent of the Turkish gross national product.
Turkish manufacturers at the show said the U.S. remains an appealing market because of its sheer size. Yet they acknowledged that it can also be a challenging market.
"European companies and European consumers are willing to pay more for their articles and want more features in them," said Viktor Mizrahi, owner of Istanbul-based First Representation and Foreign Trade Co., who sells packages of production service from Turkish factories. "The U.S. market is more interested in basics than Europeans and want things to be cheaper."
He said that the question of how to compete in the postquota environment was a major concern in Turkey.
"For Turkey, it will be a problem. Turkish companies will do their best to have brands they can sell abroad," he said. "Otherwise, it will be difficult to do business."
While the Mavi jeans brand has carved out a sizable business in the U.S. market, Mizrahi could name no other significant Turkish apparel brands that have made headway in the U.S.
Emre Kizilgünesler, managing partner with Farbe Tekstil, based in Izmir, said his six-year-old apparel company ships 75 percent of its output to U.S. customers.
"The quantity is very good, to fill the factory, but the prices are low," he said. His company tries to seek out few orders in large quantities, which allow for higher manufacturing efficiency, he said.He acknowledged that the lifting of quotas, which many observers expect to result in a flood of goods from China, India and other low-cost nations, will likely hurt Turkish businesses. He hoped that by ensuring sound working conditions for laborers, the nation could distinguish itself.
"Turkey wants to be a part of the EU and we have to adapt their laws and practices," he said. "We have a code of conduct policy and that is so important with the States."
Even as they fretted over the effect that the lifting of quotas would have on their businesses, some Turkish manufacturers grumbled about the limits of the current quota system.
"We want to have more quotas. Turkey’s quotas are too low," said Rifat Taranto, chairman of Natatakes, another Izmir-based garment market. "Quotas in the world are a good thing for us, but Turkey’s must be higher."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)