Credit Al Gore's An Inconvenient Truth or a vocal cast of high-profile greenies. Regardless of the source, the beauty industry has begun to heed the call of environmentalism. For beauty firms, many of which rely on botanicals as a main ingredient source, an obvious place to start is the large manufacturing plants that churn out their myriad creams and cosmetics.
Popular eco-friendly tactics for production include the purchase of wind power credits, sun-tracking solar panels and motion-activated lights. For some companies, it's an effort that begins with baby steps such as installing energy- efficient lightbulbs. For others, it's the foundation of their existence.
Some 70 years ago, a physician named Rudolf Hauschka decreed that entrepreneurial activity should serve mankind and the earth, rather than simply generate a profit, recalls Mirran Raphaely, chief executive officer of Dr.Hauschka Skin Care. Today, the company uses water power as the sole energy source for carbon-free production of its line. It also curbs energy consumption and pollution by giving preference to local suppliers of raw materials.
Prompted by a similar philosophy, Joshua Onysko of Boulder, Colorado founded his own ecocentric body care line, called Pangea Organics. The beauty firm has given rise to the Pangea Institute, a nonprofit consulting firm that works with companies from various industries on how to best implement environmentally-friendly business practices. In Onysko's view, "The true path to green is from the roots up" and ought to be outlined in a company's mission statement. He frowns on the practice of "green-washing," where a company markets itself as green solely on the basis that it purchases wind energy credits to offset its carbon output.
The ceo estimates that transportation for sourcing and shipping generally accounts for 80 percent of a company's energy usage. "Energy use is a rabbit hole—it keeps going down and down and down," says Onysko, who has called himself an environmentalist since he was 14 years old. "I've traveled in developing countries, where most of the manufacturing for U.S. products is done." In such outposts, he recalls, one can't escape the impact of toxic waste because it often ends up on the streets, as opposed to here, where it's carted off to a landfill miles away.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)