LOS ANGELES — Since its debut in 2001, jewelry brand White Trash Charms has helped fuel the current craze for quirky precious-metal charms, even getting celebrities such as Sarah Jessica Parker, Shoshanna Gruss and Christina Ricci to don pinup...
LOS ANGELES — Since its debut in 2001, jewelry brand White Trash Charms has helped fuel the current craze for quirky precious-metal charms, even getting celebrities such as Sarah Jessica Parker, Shoshanna Gruss and Christina Ricci to don pinup girls and lightning bolts around their necks.
Keen on keeping the brand dripping in irony, founding designer and rock stylist Brooke Dulien and her crew are now adding luxury home goods, with items such as plush terry towels retailing for $7.50 to $49, velour bathrobes for $170 and a floral-musk candle called Bianca for $44, all available only in that favorite rock ’n’ roll shade of black to appeal to women and men.
The home collection bowed at the signature boutique here on Hillhurst Avenue and in the coming season is expected to follow the jewelry’s global route, which counts Colette in Paris, Brown’s in London and Flip in Munich, and stores throughout Japan among its retail accounts. Already the candles have been selling at 15 stores nationwide, including Amy Chan in New York and Kitson in Los Angeles.
“Home accessories are just as important as those for your body,” said chief executive officer Eliza Kiara. “We believe in paying attention to the aesthetics in all aspects of life.”
The new line comes as the company redefines itself as a “luxury goods brand,” continued Kiara. A new gold “WTC” logo aims to that end.
“The company started and took off in such a whirlwind,” she said. “We were first recognized as a trendy line, but we want to go the opposite direction and establish ourselves as timeless.”
A classic is always relative and every generation defines its own. A 14-karat gold guitar pick etched with a lightning bolt for $513 at retail or a sterling lighter pendant for $138 are aimed at resonating with the fashion crowd, young and old, raised on rock.
“The line has a following,” said Lisa Cruz of the Kitson store on Robertson Boulevard here. “Most people who shop for White Trash are into music or even work in the industry.”
Bestsellers are a medallion designed to look like a vinyl record album and an audio cassette emblazoned with the words “mixed tape.” Only two remain of the dozen candles the store recently received.Like Cruz, Patricia Field merchandise manager Sushi Sakai believes the product moves as much due to design and quality as its irreverent brand name.
“It has attitude,” Sakai said. “It’s better jewelry, but not old and musty.”
The store began carrying WTC not long after Field accessorized Sarah Jessica Parker in the lightning bolt on “Sex and the City” in the 2001 season. Last week, she worked round the clock to frock and fit Kelly and Sharon Osbourne for their trip to Elton John’s estate.
Dulien grew up in Newport Beach, the seaside Los Angeles suburb, and she segued her music obsession into a job as video coordinator at A&M Records in Hollywood, where she met a stylist who she would eventually assist. She had her first charm, the bolt, hand cut when she couldn’t find the right accessory for a swim shoot.
Orders from industry friends followed, as did editorial credits.
While the company declined to give volume, Dulien said sales increased 250 percent in the first year and are expected to double in 2003, thanks in part to e-commerce sales and the new home line. The home line is expected to account for 10 percent, and is projected to rise 20 percent next year.
The 750-square-foot signature store opened in November and has since been a magnet for the brand’s fans, who also place custom orders. Among the most outrageous was a large Puerto Rican flag studded in rubies and sapphires for Jennifer Lopez. The shop stocks the White Trash Charms universe, including Dulien’s experiments in apparel and accessories, such as the leather girl-scout neckties launching this week. It also carries clothes and jewelry by other designers: Grey Ant, Scott Thomas, Karen Walker, Waris and Han Cholo. As for home, another three candle fragrances will launch by the end of the year.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)