Sally Miller is making it her mission to give tweens a contemporary choice.
After spending 20 years designing various tween brands — most recently, at Sally Mack, which she created — Miller is set to go out on her own with the launch of two lines, Sally Miller and Sally Miller Couture.
"Designing for tweens and being a mother to two tween girls, I have really learned to understand the fit and style these girls are looking for," Miller said. "They are very savvy today, especially with all of the technology available to them, but what I've found is that the same issues that haunted tweens 20 years ago, still haunt them today."
Miller said that since these girls were not little children, but still not teens, they had a hard time finding clothes that fit them and have a grown-up (but not sexy) style.
Sally Miller is sportswear-driven, with stretch French terry hoodies and skirts and printed cotton thermal tops. The Sally Miller Couture line is dressier, with a fake fur bolero, printed jersey belted dresses, chiffon and satin dresses, and satin and lace camisole tops. Both lines wholesale from $13 to $42.
So far for fall, Miller said the line had been picked up by 400 department and specialty stores nationwide, including Bloomingdale's, Neiman Marcus and Fred Segal. In New York, the lines are represented by the Ilene Oren Showroom at 131 West 33rd Street.
"Both lines are very fashion-driven and on trend with the contemporary market," she said, "so these girls can feel more grown-up, but without looking too sexy for their ages."
Miller said she expected to reach about $2.5 million in first-year wholesale volume. Next up, Miller said, she is working on another line called Sally M, which will be a true young contemporary line.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"