NEW YORK — The jeweled crowd was out in force last week at two charitable events: the Rita Hayworth Gala and the Jewelry Industry Chapter of American ORT tribute dinner.

Last Tuesday’s 19th annual Alzheimer’s Association Rita Hayworth Gala, which was themed “The Magic of Mardi Gras” and underwritten by Rolex Watch USA, had a distinctly bacchanalian feel. Some 770 guests crowded the ballroom at the Waldorf-Astoria Hotel, which was transformed into a carnival fantasy for the occasion, with sprawling floral arrangements and wild Brazilian dancers practicing their moves in glittering costumes.

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