By  on August 20, 2007

CURVENV

The CurveNV trade fair will be making its second appearance in Las Vegas at the Venetian Resort Hotel with a record 183 lingerie and swimwear brands.

Laurence Teinturier, executive vice president of Riverside, Conn.-based CurveNV Inc., said the fair, which is scheduled Aug. 27 to 29, has tripled the number of brands since its debut in February, with 80 lines from the U.S., 35 from Canada, 17 from Italy, 12 representing France and the remainder from various other countries.

"We have the main ingredients to optimize the exhibitors' and retailers' experience, and we believe it's going to be a very solid show," said Teinturier.

She noted that the formula for a successful fair includes "strong brands that are significant players in the market, a prime location on the main floor, the right dates that coincide with other major shows during MAGIC and a good retail turnout."

"What is significant is retailers will fly to Las Vegas on Sunday because they will want to be in their stores on Saturday to conduct business, and based on a three-month marketing effort combined with an exhibitor marketing campaign, we have already preregistered over 2,000 retailers," said Teinturier.

She added that 40 percent of registered visitors hail from the West Coast, and 55 percent are from the Midwest, Southwest and Southeast, as well as buyers from abroad.

American collections will include Wacoal and the licensed DKNY Underwear and Donna Karan Intimates, Le Mystère, Cosabella, Spanx, Hanky Panky, Samantha Chang, Marie Jo Bruno, Honeydew Intimates, Mary Green, Claire Pettibone, Rago and Rampage, as well as four brands from the Warnaco Group Inc.: Warner's, Olga, Olga's Christina and Calvin Klein Underwear.

The Canadian contingent will include Kenan, NK Attitude and NK Romance, Hanna, NI iMode, Lisa's Folly, Frou Frou, Lingerie Belimages, Montelle, Marilyn Couture, Donna Lingerie, La Cosa and Nili Mili.

Among Italian labels will be La Perla and Malizia by La Perla, Valery Lingerie, Verde Veronica and Verdissima by Intima Moda, Poisson d'Amour, Chio di Stefania D., Dana Pisarra, Rosella, Pin Up Stars, Parah Intimo and Parah Mare and Diesel. The French lineup will include Millesia, Lise Charmel and Antinea by Lise Charmel, Claudie Song and Mei-Dô.Teinturier said three runway fashion shows will be conducted daily, each highlighting a specific category. There also will be a seminar on fit and support for women who have had breast augmentation, which will be staged by Le Mystère on Aug. 27 at 3 p.m. and Aug. 28 at 11:30 a.m., featuring David B. Brothers, a cosmetic surgeon and co-developer of the Le Mystère No. 9 line of bras. Rebecca Apsan, owner of La Petite Coquette, a lingerie boutique in Manhattan, will do a book signing of "The Lingerie Handbook" at the three-day show.

Industry organizations representing three major countries include Wear Canada, a marketing initiative of the Canadian Apparel Manufacturers Association, DEFI, La Mode de France, the Committee for the Development and Promotion of French Clothing, and ICE, the Italian Institute for Foreign Trade. Corporate sponsors are the Luxottica Group and Coty Prestige and Euphoria, the Calvin Klein fragrance produced by Coty.

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