Who says lightning never strikes twice? Sunday’s kickoff to L.A. Fashion Week featured Alvin Valley, As Four and Jeremy Scott, all collections that had previously been seen only weeks before in New York. Meanwhile, audience members who began the circuit of spring collections on the East Coast are likely to experience déjà vu, literally, with the coming week’s schedule of second runs including Jennifer Nicholson and Jackie Rogers, as well as Nicole Miller who will formally bow her Miller Girl line, a few looks of which she sprinkled into her New York signature show.

Considering the significant amount of resources and time it takes to produce one show, why are some designers opting for two? “Fashion people can get pretty blasé about shows. Sometimes it revolves around identifying skirt lengths or the right pants,” says Jeremy Scott, who replayed his “Sexybition” show. “Here, things aren’t always so polished but people are excited to watch a show and be inspired. I can focus more on the performance.”

Alvin Valley’s relaunch of denim and swimwear, accompanied by trimly tailored jackets and pants, seemed a perfect match for a California girl. “My earliest collection was actually shown first in L.A.” said Valley. “The clothes fit the lifestyle and when I’m here I can relax and enjoy the show.”

Of course, financing even one show is daunting for smaller designers and as enticing as L.A. may be, the clincher seems to have been some irresistible packages offered by Smashbox Studios which helped designers with production and travel costs. “Smashbox paid us to come to L.A.,” says Gabi of As Four. “It was a pleasure to accept because we always want to capture the feeling of a place.”

Eight new Ziggy Stardust-meets-butterfly bodysuits were added to the finale. Angi, also part of the As Four team, says of their decision to travel to L.A., “What we really want is to meet the whole world.”

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus