BEVERLY HILLS — With jewelry sparkling ever brighter at Gucci, the house today will unveil its first signature boutique in the U.S. devoted entirely to the category.

Situated at 220 North Rodeo Drive, the cobblestone way known as the Rodeo Collection, this is the second Gucci door here, following the flagship at 347 North Rodeo Drive.

The first Gucci jewelry store opened in Rome last December in Via Condotti. At 1,450 square feet, the new single-story door here is nearly three times the size.

The environment, in line with the company’s new generation retail design concept by Tom Ford and Bill Sofield, is a play on light and dark: polished surfaces or mirrors, rich wooden panels and suede.

Jewelry is thriving at Gucci, with revenues growing 16.3 percent to $56.2 million during the six months ended July 31 and accounting for 6.7 percent of Gucci division sales, versus 5.4 percent in the prior-year period.

The Beverly Hills site will showcase the entire catalogue, in addition to the new precious jewelry line. A third Gucci jewelry store is expected to open later this month in Florence.

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