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NEW YORK — U.S. Open-bound players weren’t about to wait for today’s opening day festivities in Queens, an unlikely enough spot for a fashion show, to show off their on-court apparel.
This story first appeared in the August 26, 2002 issue of WWD. Subscribe Today.
Serena Williams, Jennifer Capriati, Kim Clijsters, Mary Pierce and Alexandra Stevenson were among the young guns strutting their new tennis attire and chatting up fans here Friday on behalf of their favorite brands. Dressed in low-riding lace jeans with a bejeweled thong and pink Puma top, the fair-haired Williams packed them in at Puma’s SoHo store and even decked out her dog in a black Puma T-shirt. Serious about her style, she showed off the body-hugging black zip-front catsuit, pink square-neck dress, miniskirt and top she plans to wear during the Open, which gets under way today in Flushing Meadows.
But Williams was quick to correct the crowd about the color: “Actually, it’s strawberry ice, not pink.”
Brimming with fashionable, brassy players known for their zingers on and off the court, the Women’s Tennis Association has built an army of admirers. Given that, female players are continually fine-tuning what they wear.
“I don’t think you can play well or do well unless you look good,” Williams said. She and her sister Venus, a Reebok-sponsored athlete, have put their fashion design classes on hold for the time being, but both plan to pursue it once their tennis schedules ease up.
As for any sibling rivalry in the style department, Serena Williams said it doesn’t exist. “We don’t have any rivalries,” she said, adding softly with a smile, “I think I look better.”
Venus Williams offered spectators at last week’s Pilot Pen Championship in New Haven a sneak peak at her Open outfits. As the anniversary of Sept. 11 approaches, the defending U.S. Open champion aims “to make a statement as an American” with her red, white and blue tank top, skirt and tennis dress, said Dianne Hayes, global tennis sports marketing director for Reebok.
“More companies are realizing the U.S. Open is a very significant opportunity to introduce a new collection. Our competitors see they can generate a lot of awareness for their brands through new products,” Hayes said.
Adidas used the Pilot Pen to show off the three-stripe separates Martina Hingis will wear.
Capriati and Clijsters pulled up director’s chairs to talk tennis with shoppers at The Sports Authority’s 53rd Street store. Both sported red, white and blue Fila outfits. The same looks were not so subtly placed on the racks near them. Fila is the Open’s official sponsor.
During a half-hour question and answer period, Capriati said shopping is something she likes to do in her downtime.
Nike put a dozen pros including Pete Sampras, Andre Agassi and Lleyton Hewitt on the catwalk at its 57th Street Niketown store. Lindsay Davenport and Daniela Hantuchova missed modeling due to their Pilot Pen showdown Friday. But Stevenson and Mary Pierce hit the runway. Stevenson planned to wear the brand’s new Sphere label which incorporates three-dimensional moisture management fabrics. After dancing her way down the runway, she said, “Tennis is an entertainment industry. We play and people buy tickets to watch us. Without the fans, we wouldn’t have a job. I think fans like watching cute girls in cute outfits.”
Asked if there is too much of an emphasis on female players’ appearance, Hewitt said the attention has helped to increase interest in the women’s game but may deter fans from focusing on their athletic abilities.
Agassi said he thinks the media’s coverage of women’s hemlines as well as their baselines is “a good thing,” as long as it is part of the competition and does not displace the sport.
“I’ve seen the women playing, and they look pretty darn competitive,” he said.