PARIS — It looks like Uma Thurman's relationship with Louis Vuitton is getting even more serious.
While shooting the forthcoming fall-winter campaign in March, her second for the French luxury brand, talk on the set turned to the possibility of reuniting for a third time, for the spring-summer 2006 season.
"I did mention it," Marc Jacobs, Vuitton's creative director, said on Wednesday. "We all talked about it during the shoot. It just sort of feels like it works."
While reporting record 2004 net profits of $1.26 billion at LVMH Moet Hennessy Louis Vuitton in March, chairman Bernard Arnault quipped that celebrities in advertising practically guarantee success. Along with the likes of Brad Pitt, Tiger Woods and Maria Sharapova, Thurman also stars in ads for LVMH's watch brand Tag Heuer.
For his part, Jacobs heard favorable reactions from all quarters, from his friends to colleagues at Vuitton headquarters. "It was quite nice to give the people what they wanted," he said. "I think [Uma] is gorgeous. Men find her gorgeous, and women want to look like her. She's exciting, glamorous and sophisticated."
Still, the campaign, slated to break in August magazine issues worldwide, has a different mood from the spring spots.
"There's a bit more mystery, a bit more sultriness and more of a fashion edge," Jacobs said during an exclusive preview. "It sends out a very strong atmosphere. I love the mood of it."
Jacobs also had special praise for the men's portion of the campaign featuring a trio of models — Christian Jorgensen, Jeremy Dufour and Chris Faroux — and a striking carpet-print weekend bag.
Vuitton regulars Mert Alas and Marcus Piggott photographed the cast on a colorful set composed of lacquer tables, plush banquettes and orchids galore.
Jacobs has taken the celebrity route for several seasons at Vuitton, thanks to a blockbuster reception to the fall 2003 campaign featuring Jennifer Lopez. Scarlett Johansson, Chloe Sevigny, Christina Ricci and Diane Kruger have also modeled for the brand.
In fact, Jacobs said the celebrity-versus-model question now seems moot. "I do think people respond to celebrities at the moment, and it's been like that for the past couple of years," he said. "There aren't many models around who have a larger-than-life, star quality."What's more, he said Thurman "seems to be a great face for this brand. It's difficult to find a good match."
The budget for the campaign was not disclosed, but is believed to have increased given double-digit sales momentum at Vuitton. Analysts estimate Vuitton spends about 6 percent of sales annually on advertising, which would amount to about 186 million euros, or $230 million at current exchange.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye